Country for PR: United States
Contributor: PR Newswire New York
Thursday, August 08 2019 - 22:00
AsiaNet
SweeGen's non-GMO Reb M Stevia Leaf Sweetener Approved in Singapore
RANCHO SANTA MARGARITA, California, Aug. 8, 2019 /PRNewswire-AsiaNet/ --

-- Food and Drink manufacturers' answer to Singapore's proposed "Sugar Tax"

SweeGen, Inc., a nature-based sweetener company, announced the Singapore Food 
Agency has added SweeGen's Reb M Stevia Leaf Sweetener to the list of permitted 
food additives. 

Logo - https://mma.prnewswire.com/media/469549/Sweegen_Final_OT_Logo.pdf 

SweeGen's Reb M is a non-caloric stevia sweetener that provides sweetness with 
a clean, sugar-like taste and now enables food and beverage manufacturers to 
reduce sugar, without sacrificing taste. 

This approval comes at a time when Singapore is considering a "sugar tax" 
hoping to change the behaviors of consumers and manufacturers on reducing 
sugar-based products. Earlier this year, Singapore's Ministry of Health (MOH) 
proposed multiple measures potentially impacting the food and beverage sectors 
including banning the sale of higher sugar drinks and imposing a tax on 
sugar-based drinks.

SweeGen's unique production starts with the stevia leaf and uses a patented 
bioconversion process to achieve high purity, clean-tasting Reb M. This process 
enabled SweeGen to obtain the Non-GMO Project verification for Reb M, which was 
commercialized in 2017 and has been approved in many regions around the world. 

"We are excited to introduce our non-GMO Reb M stevia leaf sweetener to food 
and beverage manufacturers in Singapore," said Lewis Tessarolo, senior director 
of business development Asia Pacific, SweeGen. "Consumer demand for zero and 
reduced-sugar products is on the rise globally, and our non-GMO Reb M provides 
a solution to manufacturers." 

Reb M, together with Reb D and e+ is part of SweeGen's non-GMO stevia sweetener 
portfolio. Consumer demand for zero and reduced-sugar products is on the rise 
globally, and nature-based stevia sweeteners provide a great tasting 
alternative to sugar and artificial sweeteners. 

About SweeGen
SweeGen, Inc. is dedicated to the development, production and distribution of 
non- caloric sweeteners for the food, flavor and beverage industries. SweeGen's 
robust product pipeline, intellectual property portfolio, and dedicated 
manufacturing capacity and R&D provide the foundation for innovation and 
delivery of high-quality sweeteners. For more information please contact 
info@sweegen.com and visit SweeGen's website, www.sweegen.com.

Cautionary Statement Concerning Forward-Looking Statements
This press release contains forward-looking statements, including, among other 
statements, statements regarding the future prospects for Reb M stevia leaf 
sweetener. These statements are based on current expectations, but are subject 
to certain risks and uncertainties, many of which are difficult to predict and 
are beyond the control of SweeGen, Inc.

Relevant risks and uncertainties include those referenced in the historic 
filings of SweeGen, Inc. with the Securities and Exchange Commission. These 
risks and uncertainties could cause actual results to differ materially from 
those expressed in or implied by the forward-looking statements, and therefore 
should be carefully considered. SweeGen, Inc. assumes no obligation to update 
any forward-looking statements as a result of new information or future events 
or developments.

SOURCE: SweeGen, Inc.

CONTACT: Ana Arakelian, Head of Public Relations and Communications, P: +1 
949-635-1991, ext. 14, Ana.arakelian@sweegen.com

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