-Renowned Architects Massimiliano and Doriana Fuksas to Present "Infinity" at 
LG's IFA Exhibition 

To give due credit to the importance of design in the creation and evolution of 
LG SIGNATURE, LG and international architectural firm Studio Fuksas have teamed 
up to present Infinity at next month's IFA 2019 in Berlin. The Infinity 
installation in LG's stand will highlight the LG SIGNATURE brand's design DNA 
as the Fuksas-curated exhibition space reflects the infinite style and 
possibilities that LG's ultra-premium products represent.

Experience the interactive Multichannel News Release here: 
https://www.multivu.com/players/English/8590151-lg-signature-ifa-2019-studio-fuksas/


Under the philosophy of "Art Inspires Technology, Technology Completes Art," 
the collaborative effort will communicate to visitors the symbiotic 
relationship between art and technology and how the two areas have long been 
intertwined. Studio Fuksas, led by Massimiliano and Doriana Fuksas, is an 
international award-winning architectural firm whose distinctive, contemporary 
works can be seen around the world in airports, museums, cultural centers, 
churches and building interiors. Possibly its most iconic creation is the new 
Roma Convention Center and Hotel, a glass and steel structure that hosts an 
enormous translucent sculpture, the Cloud, covered in 15,000 square meters of 
membrane.

For the IFA exhibition Infinity, Fuksas introduces a kaleidoscope pattern and 
combines it with the elegant yet simple hexagon - a familiar shape in Fuksas' 
works - to express the essential quality and endless possibilities of LG 
SIGNATURE technology and design. The perfect geometry serves as a bridge 
between the kaleidoscope motif and LG SIGNATURE products, further emphasizing 
the quality and futuristic modernity that the brand embodies.

"To me, luxury is an unconstrained, minimalistic place where people can breathe 
freely, rest, eat and love," said Massimiliano Fuksas. "LG SIGNATURE embodies 
this, which is why I'm proud to be partnering with LG at IFA 2019. LG SIGNATURE 
is the interaction of art and technology in its purest form and has come to 
define luxury and premium in the home."

"We're excited to present this unique collaboration which captures the essence 
of LG SIGNATURE through the language of one of architecture's most respected 
names," said Brian Na, vice president and head of LG Europe. "Infinity 
highlights the uncompromising aesthetics and cutting-edge technology of our 
products in a way that I believe will resonate with IFA visitors."

From September 6-11, visitors to LG's IFA 2019 booth of Messe Berlin Hall 18 
will be able to experience the Infinity installation featuring the full LG 
SIGNATURE lineup of OLED TV R and OLED TV W, Refrigerator and Bottom-freezer 
Refrigerator, Wine Cellar, TWINWash Pair, Air Purifier and Air Conditioner. 
Follow LG's IFA activities on social media with the hashtag #LGIFA2019.

About LG SIGNATURE 
LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind ¨C streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com

SOURCE:  LG SIGNATURE