- Zippo will plant a tree with every lighter sold in partnership with WOODCHUCK 
USA's BUY ONE. PLANT ONE. ® program, documenting its first step in Madagascar, 
with National Geographic

As creator of one of the most famous flames of all time, Zippo is intimately 
aware of fire's usefulness – a force of nature to be summoned at will. But this 
power, when wielded carelessly, can have devastating effects. Nowhere is this 
more evident than fire's impact on forests across the globe. Wildfires destroy 
4%* of the Earth's surface each year, with 84%* as a result of human hand.  

Zippo is working with WOODCHUCK USA and launching a global Fight Fire with Fire 
project that aims to help counter the effects of deforestation caused by 
wildfires. Zippo has pledged to plant a tree for each windproof lighter sold 
from the Fight Fire with Fire collection, to shine a light on the effects of 
wildfire, starting with Zippo's first planting sites in Madagascar. Globally 
renowned storyteller, National Geographic, has documented the efforts.

With unprecedented wildfires reported as far north as the Arctic Circle, and 
research citing humans as the main threat to the very existence of a third of 
all remaining animal species, there is a shared sense of urgency to protect our 
planet and biodiversity. Zippo believes every individual has the power to make 
a positive difference; humans are responsible for the majority of fires, so the 
solution also rests in our collective hands. 

To help educate on the problem of wildfires and their causes, National 
Geographic has produced a video 
[https://www.nationalgeographic.com/environment/2019/07/partner-content-fighting
-the-threat-of-forest-fires/] for Zippo and a photography series 
[https://www.nationalgeographic.com/environment/2019/07/partner-content-reforest
ing-after-fire/] in Madagascar, the world's fourth largest island; a land mass 
that has had 90% of its original forests destroyed. The content produced by 
National Geographic, focuses on what people are doing to rectify the issue. 

Lucas Johnson, Senior Brand Manager, Global Marketing at Zippo comments: 
"Temperatures are at the highest level on record and wildfires are affecting 
almost every continent on Earth, but unlike most natural disasters, the 
majority of wildfires are caused by humans. In the US alone there are around 
100,000 forest fires each year clearing up to 9 million acres of land. The 
Zippo windproof lighter gives people the power of portable fire but with this 
comes responsibility." 

Photo - https://mma.prnewswire.com/media/952826/Zippo_Fight_Fire_With_Fire.jpg  
Logo - https://mma.prnewswire.com/media/952827/Zippo_Logo.jpg
 
Source: Zippo