Country for PR: United States
Contributor: PR Newswire New York
Tuesday, August 27 2019 - 22:37
AsiaNet
Hammitt Los Angeles To Debut Collaboration With Fashion Designer Bianca Whyte
HERMOSA BEACH, Calif., Aug. 27, 2019 /PRNewswire-AsiaNet/-

-- Limited edition collection will appear at Melbourne Fashion Week

Premium accessories brand Hammitt will partner with Bianca Whyte, founder and 
creative director of Whyte Studio, to present a limited edition line of 
accessories at Melbourne Fashion Week.

Photo - 
https://mma.prnewswire.com/media/964902/Hammitt_Pairs_with_Bianca_Whyte.jpg 

Logo - https://mma.prnewswire.com/media/943417/Hammitt_Logo.jpg 

The collaboration will pair Hammitt's sleek silhouettes and Whyte Studio's 
signature branded straps, a street-ready nod to the trending athleisure 
movement. 

Founded in 2008, Hammitt designs leather handbags seasoned with their signature 
rivet detail and industry-leading functionality. Beloved by celebrities 
including Jamie Chung, Candace Cameron Bure, Jaime King, and Hannah Godwin of 
The Bachelor franchise, Hammitt is quickly becoming a pop culture favorite. 

Melbourne Fashion Week won't be Hammitt's first appearance in the Australian 
market. Last year, their bags debuted on The Iconic, one of Australia's top 
premium online retailers.  

"We're thrilled to partner with Bianca and Whyte Studio," says Tony Drockton, 
Hammitt's founder and Chairman. "Her style embodies everything we love about 
the Hammitt woman. She leaves her own mark and embraces every opportunity to be 
bold." 

Whyte Studio by designer Bianca Whyte is a premium brand that embodies 
creativity and empowerment through iconic pieces designed to enhance individual 
style.

Whyte Studio produces capsule collections built and designed on the tenets of 
tailoring and impeccable detailing. Using only high-quality and hand selected 
fabrics, Whyte Studio creates transitional investment pieces. Inspired by the 
designer's time as a professional motocross athlete in Australia, Whyte Studio 
evokes confidence through its trademark style: tailored, sports and unique 
detailing that's built to last.

"We can't think of a more exciting brand to launch our first collaboration 
with, HAMMITT embodies LA cool and casual style I love," says Bianca Whyte, who 
spent her early design career in Los Angeles working with the Kardashians on 
the Kardashian Kollection.

WHYTE STUDIO X HAMMITT collaboration will be live on the High-Rise Runway, 
Date: Wednesday, 28 August 2019 
Time: 18:00
Venue: Eureka Tower, Melbourne, Australia

About Hammitt:
In 2008, Hammitt dreamt of radically redesigning the contemporary handbag 
experience. A small team of beach dwellers began carving out a new, 
customer-focused world: A world where form meets function, price integrity 
triumphs and lifetime promises reign supreme. With over 800 retail partners and 
a fervent hometown crowd, Hammitt has a reputation for unforgettable 
experiential retail and barrier-breaking customer service. 

Social Media:      
Hammitt: @hammittla (Instagram + Twitter) || #FeelItLoveItHammitt | #Hammitt
Whyte Studio Social: @whyte_studio + @biancawhyte (Instagram) || #WhyteStudio 

Press Contact: 
Tracy Jankowski
Tracy@hammitt.com
Cell: +1-310-666-7375

Meagan Westergaard
meagan@hammitt.com 
Cell: +1-310-621-8099

SOURCE: Hammitt