Zhuhai, with its new city LOGO and promotional video, shares internationally 
its city qualities and stories in the era of the Greater Bay Area.

On 25 August, the day before Zhuhai Special Economic Zone's 39th anniversary, 
Zhuhai announced its new city LOGO and promotional video globally to 
demonstrate its vitality and opportunities in the era of the Greater Bay Area. 
Domestic and overseas experts from the field of international communication, 
and officials from the People's Government of Zhuhai Municipality witnessed the 
announcement. The experts discussed on the theme "City Branding in the Era of 
the Greater Bay Area", suggesting branding strategies for cities like Zhuhai 
within the Area to expand international cooperation.

A city stands out in international communication with an attractive image and 
effective branding strategies. Lang Liqun, the LOGO designer, introduced that 
centering on its open, inclusive, vibrant and friendly characteristics, Zhuhai 
integrates in the LOGO its unique elements including Hong Kong-Zhuhai-Macao 
Bridge, the Statue of Zhuhai Fisher Girl, lucid waters and lush mountains, 
reflecting the geographic advantages that help Zhuhai connect with the world, 
the marine culture and the beautiful eco-environment there.

The new promotional video of Zhuhai was another highlight at the event. The 
director Xing Chuan said Zhuhai tells the opening story from the perspective of 
a foreign friend to help international audiences understand and love the 
coastal city.

Barney Broom, a famous director from UK, mentioned at the event, "the new LOGO 
and promotional video clearly reveal Zhuhai's qualities. I think it is an open, 
vibrant, energetic and spirited city."

With the comprehensively fast-growing Guangdong-Hong Kong-Macao Greater Bay 
Area, cities within the Area including Zhuhai are attracting more global 
attentions, with more topics and opportunities for branding.  

"The Greater Bay Area works as a window for China to show its reform and 
opening-up globally, and also an engine deepening cooperation between China and 
the world," said Patrick Nijs, co-founder of EU-China Joint Innovation Center 
(Beijing-Brussel). "Zhuhai, the only city in mainland connected with both Hong 
Kong and Macao by a land bridge, functions as a gateway and hub of the Greater 
Bay Area. This could be taken as an advantageous opportunity for the city's 
branding," he said.

In the era of the Greater Bay Area, Zhuhai keeps innovating the ways of 
international communication. Through diverse international events in Zhuhai, 
such as China International Aviation & Aerospace Exhibition, China 
International Circus Festival and the 21st Century Maritime Silk Road Forum on 
China (Guangdong) International Communication, Zhuhai is promoting the 
incredible stories of international cooperation, art, together with scientific 
innovation.

Experts on site believed that Zhuhai's proactive efforts in international 
promotion advance its international presence and meanwhile exhibit its 
ever-developing dynamics and attractive force in the development of the Greater 
Bay Area. 

SOURCE: The People's Government of Zhuhai Municipality