Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, September 03 2019 - 05:17
AsiaNet
Meridian and Garage Project launch Turbine beer to celebrate renewable energy certification
AUCKLAND, New Zealand, Sept. 3, 2019 /PRNewswire-AsiaNet/ --

Energy is a vital ingredient in beer - it heats the brewing water, runs the 
mill, brew house, chilling and pumps and packaging lines.

https://cdn4.prnasia.com/002071/mnr/video/20190829Meridian.mp4

Garage Project's choices around the energy company they partner with and how 
they generate electricity have never been more important.

In the windiest city in the world, in the shadow of Wellington's iconic 
Brooklyn turbine, it was a natural choice for Garage Project to partner with 
Meridian, who only produce electricity from 100% renewable resources, including 
from the Brooklyn Turbine itself. 

Turbineā„¢ Pale Ale is a fresh spin on a traditional style and celebrates a new 
partnership giving Garage Project the power to brew in a more sustainable way. 
Brewed with a bright golden, juicy malt base, balanced with thirst quenching 
bitterness and bursting with citrus and tropical hop character. 

The collaboration between Garage Project brewery and Meridian, New Zealand's 
largest renewable electricity generator, marks the first time a certified 
renewable energy product has been made available in New Zealand - providing 
Garage Project with a clear means to recognise and celebrate their preference 
for renewable electricity generation. 

Michael Healy, CMO Meridian said: "there has been strong demand for certified 
renewable energy for some time. As New Zealand's largest renewable energy 
generator it's only natural we find ways to make this happen." 

The renewable energy certificate provided by NZECS allows consumers of 
electricity to purchase certification for the particular type and volume of 
electricity generation they value. So whilst Garage Project's brewery isn't 
directly plugged into the turbine, the electricity used is matched on an annual 
basis with 100% renewable energy generated from Meridian's Brooklyn Turbine. 

Having an understanding of how electricity is generated allows consumers to 
consider the environmental impact of electricity generation, enabling them to 
make an active choice to which generator to partner with.

Garage Project co-founder, Jos Ruffell, says they're proud to be the first to 
use Meridian's certified renewable energy mark made possible by Meridian's 
participation in the NZECS.

"It's important to set an example and show you can be in business and do your 
bit for sustainability too. We can brew the beer we love, be sustainable, and 
celebrate Wellington, the city we love. Turbineā„¢ Pale Ale is all of these 
things."

SOURCE:  Meridian