Hongqi, a leading luxury car marque in China, has been growing with surging 
sales since its new brand strategy was released last year.

According to statistics, sales of Hongqi amounted to 42,000 vehicles between 
January and July, soaring 328.9 percent year on year, and it jumped 190 percent 
year on year in July.

Photo - https://photos.prnasia.com/prnh/20190830/2566333-1
Caption: Hongqi makes debut at the Consumer Electronics Show 2019

The sale boom is mainly attributed to Hongqi's transformation and upgrading 
involving branding, product innovation and marketing networks.

Dedicated to becoming the No.1 luxury auto brand in China and one of the 
renowned brands across the world, Hongqi seeks to sell 100,000 vehicles by 
2020, 300,000 vehicles by 2025, and 500,000 vehicles by 2035, according to the 
New Hongqi Brand Strategy.

Also, targeting at new energy vehicle and intelligent connected vehicle 
markets, the brand will step up R&D efforts to launch 45 models and make 
breakthroughs in 18 new technologies by 2030 to further improve its product 
portfolio, which includes the environmentally-friendly intelligent package 
R.Flag.

To expand market reach at home and abroad, Hongqi has cooperated with 
institutions owning rich IP resources such as The Palace Museum and China 
Central Television, made its debut at the Consumer Electronics Show (CES) 2019, 
and hosted international auto festivals since the start of this year. The brand 
has also taken advantage of social media platforms and key influencers to 
increase interactions with users in digital technology, literature, arts, films 
and tourism circles, thus gaining greater recognition.

In particular, by launching stylish hats, backpacks, and apparel in partnership 
with Chinese sports brand Li-Ning, the once only for high-ranking government 
officials auto marque is making closer connections with young people.

Hongqi, meaning "red flag", is China's iconic sedan brand. The brand was 
established in 1958 and has been used as the vehicle for parades at national 
celebrations. 

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SOURCE: Xinhua Silk Road Information Service

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   Caption: Hongqi makes debut at the Consumer Electronics Show 2019