- With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation 
industry

    Key Highlights

    - Tanla Solutions Limited today signed a definitive share purchase 
agreement to acquire 100% of Gamooga at an enterprise value of Rs.48.5 Crore. 

    - Gamooga will receive a cash payment of Rs 31.5 Crore. This will be funded 
from Tanla's internal accruals. Gamooga will be issued a further Rs. 17 Crore 
worth of Tanla stock at a price of Rs. 80 per Equity share 

    - This acquisition is expected to close by October 2019 and is subject to 
approval from Tanla's Shareholders and regulators, if any.

    Tanla Solutions Limited, (NSE: TANLA) (BSE: 532790), one of the largest 
cloud communication providers in the world, today announced a definitive 
agreement to acquire a leading Big data, AI driven Customer Data and Marketing 
Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in 
the last four months.  Acquisition of Karix Mobile and Gamooga now will 
position Tanla as the end-to-end solution provider for global enterprises 
including the existing 1500+ enterprise customers, to solve every imaginary use 
case and problem of customer experience. 

    (Logo: https://mma.prnewswire.com/media/627459/Tanla_Solutions_Logo.jpg) 

    (Photo: https://mma.prnewswire.com/media/968024/Tanla_Gamooga.jpg)

    Uday Reddy, Tanla Solution's Chairman and Managing Director, said, "Gamooga 
is a great addition to our overall growth plan. Its marketing technology stack 
powered by big data and artificial intelligence will enable us to offer 
end-to-end customer experience suite to our growing enterprise customer base 
and shall reinforce our position as market leaders."

    Founder of Gamooga, Kishore A commented, "Gamooga is excited to be part of 
Tanla as we share a common vision of working towards elevating customer 
experiences. Enterprises today demand personalized customer experience in 
real-time and Gamooga's Big Data, AI driven Automation Platform can deliver 
relevant, on‐point customer experiences."

    About Tanla Solutions

    Tanla is a Hyderabad, India-based company, established in 1999. It is a 
global leader in its domain as one of the largest Cloud Communication 
providers, handling over 200 bn business communications annually. Tanla is 
innovating the way the world communicates, continuously raising the bar through 
enhanced speed, ease, and simplicity of Cloud Communication solutions, adopting 
cutting-edge technologies to meet the needs of a diverse clientele, from 
enterprises to carriers across geographies.

    About Gamooga

    Gamooga is a big data and AI driven omni-channel marketing automation 
platform which enables businesses personally engage with their users across 
channels including email, SMS, voice, website, apps and other leading channels. 
Visit gamooga.com

    Forward-Looking Statements Disclosure

    This press release contains 'forward-looking statements' that are based on 
our current expectations, assumptions, estimates and projections about Tanla 
Solutions Limited (the "Company"), our industry, economic conditions in the 
markets in which we operate, and certain other matters. All forward-looking 
statements are based on information available to us on the date hereof, and we 
do not undertake to update these forward-looking statements to reflect future 
events or circumstances unless required to do so by law.

    Contact: Media relations: marketing@tanla.com 


    Source: Tanla Solutions Ltd