Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, September 12 2019 - 22:00
AsiaNet
LG SIGNATURE at London Design Festival 2019: Uniting Art and Technology
LONDON, Sept. 12, 2019/PRNewswire-AsiaNet/--

Ultra-Premium Brand Will Host Exclusive Event with Prominent Artists at 
Prestigious London Fair 

LG SIGNATURE, the ultra-premium brand from LG Electronics, will for the first 
time be participating at London Design Festival 2019. Exploring the 
relationship between art and technology and their impact on contemporary 
design, LG SIGNATURE will be inviting prominent industry leaders to host an 
exclusive lecture and panel talk while showcasing the latest range of luxury 
products at this year's prominent event. 

https://cdn4.prnasia.com/002071/mnr/201909/lg/video.mp4 
LG SIGNATURE at London Design Festival 2019: Uniting Art and Technology


Under the theme of "Art Inspires Technology. Technology Completes Art." 
award-winning architects Massimiliano and Doriana Fuksas of 'Studio Fuksas', 
Antoine Preziuso, one of the world's top luxury watches experts and founder of 
London based collective UVA (United Visual Artists) Matt Clark will join Chung 
WookJun, head of Home Entertainment Design Lab. at LG Electronics to share 
their insights on how the interaction between technology and art can bring 
masterpieces to life. Jonathan Bell, editor-at-large at Wallpaper* magazine 
will serve as moderator for the panel discussion which will introduce new 
perspectives on the ways that technology and art inspire and complete one 
another. 

The latest range of LG SIGNATURE products including the OLED TV W, French Door 
Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, Washer & Dryer, Air 
Purifier and Air Conditioner will be exhibited in a set designed in 
collaboration with Wallpaper*. 

"We're excited to be participating at this year's London Design Festival and to 
be able to work with such renowned individuals on this project. We hope this 
event will provide consumers with an eye-opening experience into the world of 
technology, through the lens of art," said Brian Na, CEO of LG Europe. 

Visitors to London Design Festival 2019 can experience the LG SIGNATURE 
exhibition at the East Wing of Somerset House from 18 to 21 September. 

About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind - streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

Source: LG SIGNATURE