HEYTEA will open a new store at Westgate, Singapore on Sept. 7. The Westgate 
store design features a "traditional Chinese handscrolls" theme to add more 
"Zen" to the space.

A space inspired by handscrolls

Store design has been the epitome of how HEYTEA demonstrates "inspiration". 
With the conceptual idea of minimalism, HEYTEA creates a multi-dimensional 
space at Westgate. Furniture that capture the features of Chinese handscrolls 
are adopted in-store to harmonize the notion of Zen. Tea has been an essential 
part of Chinese culture for thousands of years. HEYTEA hopes to bring forth new 
life to the tea culture and further elevate special aesthetics in a traditional 
style.

In-season items

Together with Oreo, HEYTEA introduces two brand new delightful drinks made with 
Oreo cookies and inspirations.

Oreo Boboshake is a palatable combo pairing Oreo cookie, fresh milk with chewy 
Brown Bobo. 

Oreo Sundae is also a new treat for Oreo lovers. Combining King Fone Cheezo ice 
cream with Oreo crumbles sprinkled atop, it is an irresistible pick-me-up for 
summer time. They will be launched by the end of September.

HEYTEA also introduces an ingenious version of Very Grape Cheezo -- Tipsy Grape 
Beer. It is currently available in both Clarke Quay and ION stores, and will 
come to Westgate store soon.

Internationalize Chinese tea culture

Since 2012, HEYTEA has been aspiring to rejuvenate and internationalize Chinese 
tea culture, to use technology in the age of digitalization to enhance 
operations, and to spread a new style of Chinese tea culture around the globe.

HEYTEA's founder Neo Nie believes that tea culture has been a representative 
symbol in China, and HEYTEA can and will be striving to build a global brand 
for tea.

HEYTEA's first overseas store was launched in Singapore in 2018. Taking 
Singapore as the start of its global journey, HEYTEA continues to work on its 
international expansion plan and hopes to ultimately achieve globalization. 

ABOUT HEYTEA

"INSPIRATION OF TEA"

In 2012, HEYTEA created the first ever Cheezo Tea, bringing a brand new 
tea-drinking experience to China and abroad. HEYTEA has opened 268 stores in 
more than 35 cities in China and aboard. Since 2012, it has been committed to 
serving the finest tea drinks made with originality and ingenuity, hoping to 
inject new life to traditional tea culture.

Source: HEYTEA