--New proprietary technology allows users to make and receive Bluetooth-enabled
  phone calls 

In the spirit of fearless style, Diesel unveils its newest touchscreen 
smartwatch for Holiday 2019. Powered by Wear OS by Google(TM) and the 
Qualcomm(R) Snapdragon Wear(TM) 3100 platform, the new Diesel On Axial 
Smartwatch features a speaker and new technology that will soon allow both 
iPhone and Android(TM) users to make and receive tethered phone calls, right on 
their watch.

Photo - https://mma.prnewswire.com/media/969156/Diesel_on_Axial.jpg 

Designed with the latest in wearable technology, the Axial Smartwatch focuses 
on an overall performance that works as hard as you do. As expected, Diesel 
pushes the boundaries of traditional smartwatch design with an overall look 
that's inspired by the mid-20th century Brutalist architecture movement. Rugged 
pushers, steel rivets and an aluminum core give the watch a unique look. 
Axial's industrial case comes in gunmetal, silver, and bronze-tone stainless 
steel. With three strap constructions to choose from—black leather, blue denim 
and gunmetal stainless steel—you can choose a watch to match every aspect of 
your lifestyle. 

Diesel sets the standard for creative, interactive watch dials, and the Axial 
smartwatch is no exception. A new dial, called "Information Tunnel," has a 
psychedelic, tunnel-like effect that gives the illusion of 3-D. The "Globe" 
dial features a rotating globe that users can manipulate with just a touch. 
Using the moving globe, two additional time zones can be chosen to be shown on 
the dial. Existing dial options include the neon Flicker dial as well as the 
interactive heart rate dial, which creates a rippling water effect when touched.

Finally, the Axial smartwatch will also feature weather effects, interactive 
dial animations that show a range of real-time weather conditions and will 
update based on your current location. From cloudy to sunny to windy (and 
everything in between), weather effects will keep you up-do-date without ever 
having to set foot outside.

WHAT'S NEW

New Speaker
With the addition of a speaker, users have the ability to take calls on their 
smartwatch. Using a proprietary app, both Android and iPhone users will soon be 
able to make and receive tethered phone calls directly from their watch. 
Additionally, users can talk to the Google Assistant and hear sound alerts for 
notifications directly from their smartwatch. 

Extended Battery Mode
Fossil Group has developed a proprietary smartwatch experience that offers four 
battery life settings, putting the user in control and allowing for extended 
battery life.

This new experience offers an 'Extended Battery Mode' where users can extend to 
multiple days on a single charge while still enjoying essential features like 
notifications and heart rate.  

More Storage. More Memory.
With 8GB of storage, users can download even more content while increased 
memory improves overall performance.

Auto-Installed Apps: Leveraging the enhanced storage, Diesel is auto-installing 
apps such as Cardiogram, a digital companion for heart health, Spotify, the 
most popular global audio streaming subscription service, and Noonlight, a 
peace of mind and safety app. 

WHAT'S FAMILIAR

The Google Assistant*
Get more done with just your voice. Ask your Google Assistant questions, give 
commands, set reminders and more. 
*Voice assistant varies by geography. The Tiko Assistant available in China and 
the Google Assistant is available in select languages

Google Pay(TM)*
NFC payments with Google Pay allow users to make in-store purchases using their 
smartwatch.
*Alipay is available in China with QR code-based payments only. Google Pay is 
available in select countries.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built-in 
GPS that records the distance right on your smartwatch.

Heart Rate Tracking
Track heart rate across multiple types of workouts using Google Fit(TM).
*Fitness tracker varies by geography. Tic Health is available in China.

Swim Proof
Track swim workouts through third-party fitness apps.

Weather Effects
The weather Tile automatically updates the current and forecasted conditions.

T-ON-I
Diesel's unique micro-app that serves as a wingman on the wrist, providing 
notifications in a distinctly Diesel way.

Additional features include:
Customizable Watch Faces
Smartphone Notifications
Activity Tracking
Rapid Charging
Control Your Music

The Diesel On Axial smartwatch will be shown at IFA in the Fossil Group booth, 
Messe Berlin Messedamm 22 Hall 4.2. Booth 221. They will cost $350 and will be 
available in Diesel stores, online at www.diesel.com and from select retailers 
worldwide in October 2019.

About Diesel
Diesel is an innovative international lifestyle brand, producing a wide-ranging 
collection of jeans, clothing and accessories. Since its creation in 1978, 
Diesel has evolved from being a leading pioneer in denim into premium casual 
wear, becoming a true alternative to the established luxury market. Despite its 
growth, Diesel's philosophy has remained the same: a brand standing for 
passion, individuality and self-expression.

Smartwatches powered with Wear OS by Google are compatible with iPhone(R) and 
Android(TM) phones. Google, Wear OS by Google, Google Pay and Google Fit are 
trademarks of Google LLC. Wear OS by Google works with phones running Android 
4.4+ (excluding Go edition) or iOS 10+. Supported features may vary between 
platforms and countries.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.

*Available in select markets.

Qualcomm, Snapdragon and Snapdragon Wear are trademarks of Qualcomm 
Incorporated, registered in the United States and other countries.   

Qualcomm Snapdragon Wear is a product of Qualcomm Technologies, Inc. and/or its 
subsidiaries.

PR Contact: 
AMP3 Public Relations 
Ashley Lutzker 
(212)-677-2929 
ashley@amp3pr.com 


SOURCE: Fossil Group