-- Lace up. Connect. Go. with the PUMA Smartwatch, powered with Wear OS by
   Google and Qualcomm(R) Snapdragon Wear(TM) 3100

PUMA and Fossil Group announce the PUMA Smartwatch—a first for the sports 
brand—powered with Wear OS by Google(TM) and equipped with the Qualcomm 
Snapdragon Wear 3100 platform. PUMA the global sports brand, is excited to 
enter the smartwatch space with a wearable that is designed to help athletes 
train, stay motivated, track goals and connect with others while on the go. 
Bringing the best of sports lifestyle and technology together, the smartwatch 
is expertly designed to look and feel good, with a cut-out nylon and aluminum 
case that delivers an ultra lightweight fit. A textured silicone strap provides 
grip and breathability to minimize sweat while on the go. Available in three 
fashion-forward colorways, the PUMA Smartwatch easily transitions from the gym 
to the street, proving that the best workout doesn't have to look boring.  

Photo - https://mma.prnewswire.com/media/969132/Puma_Smartwatch.jpg

"Our customers consider technology a must for their lives—they're looking for a 
smartwatch that will complement their active lifestyles," says Adam Petrick, 
PUMA's Global Director of Brand and Marketing. "We're thrilled to introduce our 
first smartwatch, which embodies the PUMA brand DNA shown in activewear and 
footwear. The watch will truly allow users to lace up, connect, and go."

"The smartwatch segment continues to grow at a breathtaking pace and attract 
new, innovative brands to embrace this trend," said Pankaj Kedia, senior 
director, product marketing, Qualcomm Atheros, Inc. "We are delighted to extend 
our collaboration with the Fossil Group by adding the Puma brand to the growing 
smartwatch portfolio. The Puma Smartwatch, which leverages the high performance 
and low power characteristics of the Snapdragon Wear 3100 platform and builds 
on Puma's iconic heritage in lifestyle sports, will bring moments of delight to 
consumers around the world."

With Google Fit(TM), the PUMA Smartwatch can track activities like pilates, 
rowing, or spinning, and count reps from strength training workouts such as 
pushups. While in "workout mode," Google Fit can continuously track heart rate, 
thus making it easy to see if your heart rate is in your ideal range. Finally, 
Google Fit makes it simple to change and track activity goals, and notifies 
users on goal progress and completion. 

PUMA Smartwatch users can also choose from several interactive dial options, 
like the "Scorecard" dial which displays time, date and heart rate, and gives 
the ability for users to customize the information they can quickly view at a 
glance. Users can also upload photos from social media to display straight on 
their smartwatch—another way to personalize and stay connected… most 
importantly, stay competitive.

The PUMA smartwatch will be shown at IFA in the Fossil Group booth, Messe 
Berlin  Messedamm 22 Hall 4.2. Booth 221. The smartwatch will be available for 
$275 in November on puma.com and select retailers. For more information, visit 
http://www.PUMA.com/Smartwatch.

PUMA Smartwatch features include:

Heart Rate Tracking
Keep an eye on your heart rate, whenever you move, wherever you sweat with 
Google Fit.

GPS Tracking
Wherever you go. Phone Free, built-in GPS keeps you on track.

The Google Assistant
Get more done with your voice. Ask your Google Assistant questions, give 
commands, set reminders, and more.

Music
Keep the vibes going, connect and listen to Spotify.

Google Pay
NFC payments with Google Pay allow the users to make in-store purchases using 
their smartwatch. *Google Pay available in select countries

Weather
Rain or shine. In real-time. Weather updates as you need them. 

Training Apps
For when you need to sweat. Easily sync your workouts to compatible training 
apps. 

Swimproof
Swimming, no problem. Jump right in. 

Additional features include:
Smartphone Notifications
Activity Tracking
Rapid Charging

Media Contact:
Alberto Turincio – Global Communications – PUMA – alberto.turincio@puma.com

PUMA
PUMA is one of the world's leading Sports Brands, designing, developing, 
selling and marketing footwear, apparel and accessories. For 70 years, PUMA has 
established a history of making fast product designs for the fastest athletes 
on the planet. PUMA offers performance and sport-inspired lifestyle products in 
categories such as Football, Running and Training, Basketball, Golf, and 
Motorsports. It engages in exciting collaborations with renowned design brands 
to bring innovative and fast designs to the sports world. The PUMA Group owns 
the brands PUMA, Cobra Golf and Dobotex. The company distributes its products 
in more than 120 countries, employs more than 13,000 people worldwide, and is 
headquartered in Herzogenaurach/Germany.

Smartwatches powered with Wear OS by Google(TM) are compatible with iPhone(R) 
and Android(TM) phones. Wear OS by Google are trademarks of Google LLC. 
Touchscreen smartwatches powered with Wear OS by Google works with phones 
running Android OS 4.4+ (excluding Go edition) or iOS 10+. Supported features 
may vary between platforms and countries.  

Google, Wear OS by Google, Google Pay and Google Fit are trademarks of Google 
LLC.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.


SOURCE: Fossil Group