Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 05 2019 - 17:00
AsiaNet
Michael Kors Unveils Next Generation Smartwatches With Three Dynamic New Platforms
NEW YORK, Sept. 5, 2019 /PRNewswire-AsiaNet/ --

  -- Michael Kors Access provides options for every customer; now with 
     Bluetooth-enabled calling and multi-day battery modes

Featuring advanced technologies and a highly personal user interface, Michael 
Kors introduces its latest generation of touchscreen smartwatches for Fall 
2019. Three new smartwatches—Michael Kors Access Lexington 2, Michael Kors 
Access Bradshaw 2, and Michael Kors Access MKGO—are powered with Wear OS by 
Google(TM) and Qualcomm(R) Snapdragon Wear(TM) 3100 platform to blend 
unprecedented customization and innovative performance features with 
high-fashion designs.
 
Photo - https://mma.prnewswire.com/media/969120/Michael_Kors_Access_MKGO.jpg
Photo - 
https://mma.prnewswire.com/media/969122/Michael_Kors_Access_Lexington_2.jpg 
Photo - 
https://mma.prnewswire.com/media/969123/Michael_Kors_Access_Bradshaw_2.jpg

Using two of Michael Kors' best-selling platforms, the Lexington 2 and Bradshaw 
2 smartwatches feature glamorous designs with enhanced technology to suit your 
life. With the addition of a speaker, Michael Kors is excited to offer users 
the ability to take calls on their smartwatch. Using a proprietary app rolling 
out later this month, both Android(R) and iPhone(R) users will be able to make 
and receive Bluetooth-enabled phone calls directly from their watch. 
Additionally, users can talk with the Google Assistant, hear sound alerts for 
notifications and play music from compatible apps.

Also new for Lexington 2 and Bradshaw 2: Extended battery modes that offer four 
battery life settings. 'Extended Battery Mode' allows users to extend to 
multiple days on a single charge while still enjoying essential features; 
'Daily Mode' allows users to experience most features enabled, such as 
always-on screen; 'Custom Mode' allows users to easily manage battery 
optimization settings themselves, all in one place, where 'Time-Only Mode' 
gives users additional hours when the watch has a low battery or if they choose 
to use the smartwatch to only tell time. Battery modes are easy to access, 
directly from the home screen on the watch.

Dressed in gold-tone, rose gold-tone, silver-tone or two-tone stainless steel, 
the Lexington 2—one of Michael Kors' best-selling collections—is the perfect 
go-to, whether you're dressing up for a night out or keeping it casual for your 
morning flight. The Bradshaw 2, another beloved brand platform, comes with a 
beautifully designed case and strap construction in gunmetal, rose gold-tone, 
gold-tone or silver-tone stainless steel.

For the first time ever, Michael Kors introduces a smartwatch that's made to 
move seamlessly into your on-the-go, active lifestyle. Michael Kors Access MKGO 
is the brand's lightest smartwatch to date, and is available with pink, black, 
white or red silicone straps. This sport-engineered watch is crafted with 
aluminum and nylon casing for an ultra lightweight, comfortable feel. With 
Google Fit(TM), Michael Kors Access MKGO can track heart rate, making it easy 
to see if yours is in your ideal range. Google Fit also makes it simple to 
change and track activity goals, and notifies users on progress and completion. 
Use the Google Assistant to ask questions or set reminders, and use Google 
Pay(TM) for in-store purchases—leave your wallet at home.

Finally, customize all three smartwatches to go with your look using the new 
micro-app, My Dials (coming soon). Choose a category—Glam, Fashion or 
Sporty—and either let the app create one for you or select from the available 
options.

The Michael Kors Access smartwatches will be shown at IFA in the Fossil Group 
booth, Messe Berlin Messedamm 22 Hall 4.2. Booth 221.
Michael Kors Access MKGO: starting from $295 on michaelkors.com.
Lexington 2: starting from $350 on michaelkors.com.
Bradshaw 2: available in October 2019, starting from $350, on michaelkors.com.

FEATURES FOR LEXINGTON 2 AND BRADSHAW 2

New Speaker
Thanks to the addition of a speaker, users have the ability to take calls on 
their smartwatch. Using a proprietary app rolling out later this month, both 
Android and iPhone users can make and receive phone calls directly from their 
watch. Additionally, users can talk with the Google Assistant, hear sound 
alerts for notifications and play music from compatible apps directly from 
their smartwatch.

Extended Battery Mode
The development of a proprietary smartwatch experience offers four battery life 
settings, putting the user in control and allowing for extended battery life. 
This new experience offers an 'Extended Battery Mode' where users can extend to 
multiple days on a single charge while still enjoying essential features like 
notifications and heart rate. 

MORE STORAGE. MORE MEMORY. 
With 8GB of storage, you can download even more content while increased memory 
improves overall performance.

AUTO-INSTALLED APPS:
Leveraging the enhanced storage, Michael Kors Access Access is auto-installing 
apps such as Cardiogram, a digital companion for heart health, Spotify, the 
leading music streaming service, and Noonlight, a peace of mind and safety app, 
to Lexington 2 and Bradshaw 2 smartwatches.

FEATURES FOR MICHAEL KORS ACCESS MICHAEL KORS ACCESS MKGO:
Heart Rate Tracking
Track heart rate during high intensity training sessions and full-out sprints 
using Google Fit.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built-in 
GPS that records the distance right on your smartwatch.

The Google Assistant*
Ask the Google Assistant questions, make commands, set reminders and more.  

Music
Connect to Bluetooth and listen to Spotify.

Google Pay
NFC payments through Google Pay allow the user to make in-store purchases using 
their smartwatch.

Weather
Check the temperature and avoid running in the rain with real-time weather 
updates.

Training Apps
Easily sync workouts to training apps.

WHAT'S AVAILABLE ON BOTH:
The Google Assistant*
Ask the Google Assistant questions, make commands, set reminders and more.
*Voice assistant varies by geography. Tiko Assistant available in China; the 
Google Assistant is available in select languages.

Google Pay*
NFC payments with Google Pay allow the user to make in-store purchases using 
their smartwatch.
*Alipay available in China. Google Pay available in select countries

Heart Rate and Activity Tracking
Track heart rate and activity across multiple types of workouts using Google 
Fit.
*Fitness tracker varies by geography. Tic Health available in China.

Swim Proof
Track swim workouts through third-party fitness apps.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built-in 
GPS that records the distance right on your smartwatch.

Smartphone Notifications
Rapid 1-Hour Charging
Music Control and Storage

About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories 
and ready-to-wear. His namesake company, established in 1981, currently 
produces a range of products under Michael Kors Collection, MICHAEL Michael 
Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, 
wearable technology, watches, and a full line of fragrance products. Michael 
Kors stores are operated in the most prestigious cities in the world. In 
addition, Michael Kors operates digital flagships across North America, Europe 
and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements
This press release contains forward-looking statements. You should not place 
undue reliance on such statements because they are subject to numerous 
uncertainties and factors relating to the Company's operations and business 
environment, all of which are difficult to predict and many of which are beyond 
the Company's control. Forward looking statements include information 
concerning the Company's possible or assumed future results of operations, 
including descriptions of its business strategy. These statements often include 
words such as "may," "will," "should," "believe," "expect," "seek," 
"anticipate," "intend," "plan," "estimate" or similar expressions. The 
forward-looking statements contained in this press release are based on 
assumptions that the Company has made in light of management's experience in 
the industry as well as its perceptions of historical trends, current 
conditions, expected future developments and other factors that it believes are 
appropriate under the circumstances. You should understand that these 
statements are not guarantees of performance or results. They involve known and 
unknown risks, uncertainties and assumptions. Although the Company believes 
that these forward-looking statements are based on reasonable assumptions, you 
should be aware that many factors could affect its actual financial results or 
results of operations and could cause actual results to differ materially from 
those in these forward-looking statements.

FOR MORE INFORMATION:
Dinesh Kandiah
VP, Global Communications
MICHAEL KORS
T: 917.214.2979
E: Dinesh.Kandiah@michaelkors.com

[Legal]
Smartwatches powered with Wear OS by Google are compatible with iPhone(R) and 
Android(TM) phones. Google, Google Pay, Wear OS by Google, Google Fit, and 
other related marks are trademarks of Google LLC. Touchscreen smartwatches 
powered with Wear OS by Google require a phone running Android OS 4.4+ 
(excluding Go edition) or iOS 10.0+. Supported features may vary between 
platforms.

Michael Kors, Michael Kors Access and MICHAEL Michael Kors are trademarks of 
Michael Kors, L.L.C in the United States.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.

*Available in select markets.

Source - Fossil Group
Translations

Japanese