Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, September 04 2019 - 22:32
AsiaNet
Xinhua Silk Road: Haier launches laundry appliances plant in Russia to further promote local development
BEIJING, Sept. 4, 2019 /PRNewswire-AsiaNet/ --

Chinese home appliance giant Haier started operation of its laundry appliances 
plant in the 127-hectare Haier Russian Industrial Park located in the 
industrial city of Naberezhnye Chelny, Republic of Tatarstan, Russia, on August 
28.

It is the first Chinese-built intelligent manufacturing factory based on 
COSMOPlat platform in Europe, which is expected to serve 140 million users in 
Russia and further to reach 200 million users in Central Asia and Europe.

COSMOPlat is an industrial Internet platform built by Haier. Thanks to it, the 
average efficiency of the new plant is increased by 40 percent compared with 
traditional plants, and the labor force deployed in the whole process is 
reduced by 30 percent.

Over the years, Haier has accumulated rich management and operation experience 
in Russia. Haier put into operation its Russian refrigerator factory, which is 
the sister factory of the newly-launched laundry appliances plant, in 
Naberezhnye Chelny in 2016. In 2018, the sales value of refrigerators produced 
by this factory exceeded 100 million U.S. dollars. As of the second quarter of 
2019, the factory rolled off 500,000 refrigerators, helping Haier gain 48 
percent of share in Russia's high-end multi-door refrigerator market.

The successful operation of Haier in Russia has brought plenty of opportunities 
for local development. So far, Haier's refrigerator factory has directly 
offered job opportunities for more than 800 people, which has effectively 
boosted local production capability and employment.

Moreover, Haier has also been actively promoting localized procurement in 
Russia. 23 local enterprises have become Haier's suppliers. The proportion of 
refrigerator parts purchased from local suppliers is expected to reach 70 
percent by the end of 2019.

Haier is not only the first Chinese enterprise to be introduced in the Republic 
of Tatarstan, but also one of the most appraised by local government, as the 
Tatarstan Investment Development Agency has awarded Haier's Russian 
refrigerator factory a honorary certificate for its remarkable contribution to 
the local economic development and investment activities.

See the original link: https://en.imsilkroad.com/p/308091.html

Photo - https://photos.prnasia.com/prnh/20190904/2569380-1 

SOURCE  Xinhua Silk Road Information Service



Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=344081

   Caption: A local employee of Haier is working in the company's Russian 
factory.

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