Country for PR: United States
Contributor: PR Newswire New York
Friday, September 06 2019 - 23:38
AsiaNet
Harry Potter and the Cursed Child Celebrates Global Expansion With The Biggest Times Square Takeover On Record
NEW YORK, Sept. 6, 2019 /PRNewswire-AsiaNet/ --

     -- The Most Awarded Play in History Thanks Fans by Releasing 934 Special 
Tickets Worldwide

Harry Potter and the Cursed Child [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=4088489565&u=https%3A%2F%2Fwww.harrypottertheplay.com%2F&a=Harry+Potter+and+the+Cursed+Child 
] , universally acclaimed for its breathtaking magic and stage wizardry, last 
night welcomed fans "Back to Hogwarts" with the launch of a new worldwide 
campaign in the heart of Times Square. 

Photo - https://mma.prnewswire.com/media/971245/Harry_Potter_broadway.jpg  
Photo - https://mma.prnewswire.com/media/971246/SOMEDARK_KeyArt_Vert_Bway.jpg  

To mark the global milestone, the show hosted the largest-ever Times Square 
takeover, with award-winning actress and Harry Potter fan, Sarah Jessica 
Parker, as well as Wizarding World fans and influencers. Fans witnessed a 
jaw-dropping takeover of nearly all the Times Square screens, which revealed 
the never-before-seen Harry Potter and the Cursed Child campaign, in 
celebration of its global expansion.

With more than two million tickets sold worldwide, Harry Potter and the Cursed 
Child has been spreading its magic and thrilling audiences across the globe in 
London, New York and Melbourne, with more productions opening soon in San 
Francisco, Hamburg and Toronto. 

"We are very proud that J.K. Rowling chose to tell her eighth story on stage. 
Just as she created a generation of lifelong readers with the Harry Potter book 
series, Harry Potter and the Cursed Child is now doing the same for theatre, 
with over half of our audiences worldwide being first time theatre-goers of all 
ages," said Sonia Friedman and Colin Callender, producers of Harry Potter and 
the Cursed Child. "Three years in and over two million tickets sold thus far, 
it is so exciting to watch audiences all over the world be transported 'Back to 
Hogwarts' to revisit their beloved characters. There is nothing like the 
experience of being in a theatre with a community of others, seeing and 
experiencing in real-time as the magic unfolds live before your eyes. The Boy 
Who Lived, lives on, and the story continues on stage across the world because, 
as J.K. Rowling herself said: 'Sometimes, darkness comes from unexpected 
places.'"

As a special thank you to Harry Potter fans, and as a nod to the famous 
platform nine and three-quarters at King's Cross Station, Harry Potter and the 
Cursed Child is announcing that 934 lucky people around the world will get the 
chance to watch the show as complimentary guests. But fans have to act fast. To 
find out how you might become one of them, go to www.harrypotteronstage.com now 
and select your chosen location.

"Harry Potter has such a special place in my heart and seeing the characters 
from the stories come to life on stage was true magic for me," said actress 
Sarah Jessica Parker. "From the astounding stagecraft, to the magic and 
illusions, Harry Potter and the Cursed Child brings true storytelling to life 
that keeps you on the edge of your seat. Being part of the whole experience 
tonight was one that I'll never forget." 

Harry's story continues on stage, where the magic is real. To be part of it, go 
to www.harrypotteronstage.com. 

Link to Social Clips: Here [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=127723022&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2F7e45m5s4v2gfqzc%2FAACvo2D8fYBCgktIVkG0rgtta%3Fdl%3D0&a=Here 
] 

Link to Photos: Here [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=2474334183&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fupvmmbys0gvz0il%2FAABe4XzrZPrYCJZ6XVj3lf5ua%3Fdl%3D0&a=Here 
] 

Link to B-Roll: Here [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=2578329291&u=https%3A%2F%2Fwww.image.net%2FHarryPotterTimesSquare&a=Here 
]

Follow Harry Potter and the Cursed Child on social media: 
Twitter: @CursedChildNYC [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=1378591&u=https%3A%2F%2Ftwitter.com%2FCursedChildNYC&a=%40CursedChildNYC+ 
] 
Instagram: @CursedChildUS [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=4254026156&u=https%3A%2F%2Fwww.instagram.com%2Fcursedchildus%2F&a=%40CursedChildUS 
] 
Facebook: @CursedChildUS [ 
https://c212.net/c/link/?t=0&l=en&o=2572190-1&h=2416479025&u=https%3A%2F%2Fwww.facebook.com%2FCursedChildUS%2F&a=%40CursedChildUS 
]

About Harry Potter and the Cursed Child
Receiving universal acclaim for its breathtaking magic and stage wizardry, 
Harry Potter and the Cursed Child is the most awarded play in theatre history, 
winning 25 major U.S. awards, including six Tony Awards with one for Best Play 
and 24 major theatre awards in the U.K. being the most awarded show in the 
history of Britain's Olivier Awards, winning a record-breaking nine awards 
including Best New Play. 

Harry Potter and the Cursed Child is now playing at the Palace Theatre in 
London, where it received its world premiere in July 2016; at the Lyric Theatre 
in New York, where it opened on Broadway in April 2018; and at the Princess 
Theatre in Melbourne, where it opened earlier this year. Upcoming productions 
include the exclusive U.S. West Coast premiere in San Francisco at the Curran 
later this year; the German premiere, the first non-English language 
production, at the Mehr! Theater am Grossmarkt in Hamburg in spring of 2020; 
and the Canadian premiere at the Ed Mirvish Theatre in Toronto in fall of 2020.

SOURCE  Harry Potter and the Cursed Child

CONTACT: Michelle Bower, LaForce, mbower@laforce.nyc, (347) 852-2139; Heath 
Schwartz, Boneau/Bryan-Brown, hschwartz@bbbway.com, (646) 623-2851
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