-- Sales and Customer Lifecycle veteran joins the Tealium executive team

Tealium ( 
https://c212.net/c/link/?t=0&l=en&o=2570042-1&h=3507389073&u=https%3A%2F%2Ftealium.com%2F&a=Tealium 
), the trusted leader in real-time customer data orchestration, has appointed 
Ted Purcell as Chief Revenue Officer (CRO). Following Tealium's $55 million 
raise in Series F funding ( 
https://c212.net/c/link/?t=0&l=en&o=2570042-1&h=1444980518&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Ftealium-raises-55-million-in-series-f-funding-300850352.html&a=%2455+million+raise+in+Series+F+funding 
), Purcell will direct the go-to-market strategy as the company continues to 
expand the world's leading independent customer data platform (CDP).

Purcell ( 
https://c212.net/c/link/?t=0&l=en&o=2570042-1&h=1738703380&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftedpurcell%2F&a=Purcell 
) brings deep leadership and industry expertise to his role, previously serving 
as senior vice president of commercial at Marketo where he led go-to-market 
activity across demand generation, sales development, sales, and customer 
success. Prior to Marketo, Purcell held Senior Leadership positions at SAP and 
Clarizen.

"We are excited to welcome Ted during a period of high growth at Tealium," said 
Jeff Lunsford, CEO at Tealium. "As the CDP pioneer, we provide enterprises the 
secure and real-time data layer they need to build consumer trust with 
data-driven experiences, and to make better marketing and business decisions 
with robust omnichannel analytics. Ted understands our mission to provide the 
industry with a vendor-neutral, independent platform that integrates with all 
leading enterprise solution providers, and provides a consistent data layer 
within a very dynamic market of over 1,200 companies. Ted's expertise will 
allow us to continue to drive growth in new markets around the globe."

"This is the perfect time to join the Tealium team, and I couldn't be more 
excited to scale the business and drive success for both current and future 
customers," said Purcell. "It's clear that we're at the forefront of 
innovation, helping enterprises around the world embrace the power and value of 
real-time customer data. Even better, Tealium provides a trusted platform that 
enables customers to comply with the growing number of data governance and 
privacy laws around the world. The Tealium team is helping hundreds of global 
brands across all verticals increase their conversion rates while decreasing 
the cost of customer acquisition and engagement, and I'm looking forward to 
helping more companies realize this enormous value that Tealium will bring to 
their business."

To learn more about Tealium, visit www.tealium.com.

About Tealium
Tealium revolutionizes today's digital businesses with a universal approach to 
customer data orchestration – spanning web, mobile, offline and Internet of 
Things devices. With the power to unify customer data into a single source of 
truth, Tealium offers a turnkey integration ecosystem supporting more than 
1,200 client-side and server-side vendors and technologies. The Tealium 
Universal Data Hub encompasses tag management, API hub, customer data platform, 
and data management solutions that enable organizations to leverage real-time 
data to create richer, more personalized digital experiences across every team, 
technology, and customer touchpoint.

Media Contact
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Walker Sands Communications
katie.pratt@walkersands.com
+1 (312) 964-9108

SOURCE: Tealium