Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, September 09 2019 - 16:00
AsiaNet
At its EGM on 30 September 2019, Artprice.com Will Switch Name to Artmarket.com to Become the Global Reference in the Art Market
PARIS, Sep. 9, 2019 /PRNewswire-AsiaNet/

Artprice.com is switching to artmarket.com with statutory amendment and an 
extension of its corporate purpose: this EGM of 30.09.2019 seems like an IPO. 
Indeed Artmarket.com will help to ignite the Art Market in its entirety.
On 8 August 2019 Artprice's Board of Directors approved the schedule leading to 
the EGM on 30 September 2019 at 5pm for the final approval of its overall Art 
Market strategy.

Regarding our stock market listing on Euronext going forward, after approval, 
Artprice.com shareholders will automatically become shareholders of 
Artmarket.com without any impact on the number of shares held and their 
attached rights. Likewise the PRC mnemonic code will be kept the same to avoid 
inconvenience for our shareholders, the market and the banks.

Moreover the "Artprice" brand – known worldwide for more than 20 years – 
remains the reference logo for Artmarket.com concerning our highly profitable 
service delivering art prices and art indices from our databanks.

Considering scientific and technological advances, it is perfectly logical that 
we should extend the official activities of the company to include the analysis 
and processing of Art Market metadata, either for proprietary use or for third 
party use.

thierry Ehrmann: "Artprice recently celebrated its 20th anniversary. It took 
twenty years to establish Artprice as the Global Leader in Art Market 
Information, its declared ambition in its 1999 IPO prospectus."
Today, Artprice is unanimously recognized by press agencies, the media (printed 
and audio-visual), the financial sector, art market professionals, museums and 
States around the world as the primary global reference in Art Market 
Information.

But its development is about to move into another realm: Artprice will become 
Artmarket.com in order to optimize its position as a global player at the start 
of a decade that will see the digital revolution carry the entire planet into a 
complete and radical paradigm shift. 

This historic name change reflects an expansion of our role to all matters 
related to the Art Market rather than just to questions related to "art 
prices", a subset of the Art Market.

This is the same approach successfully implemented by Google which has become 
Alphabet to avoid being associated uniquely with search engines.
As such, the Artprice brand – known worldwide for over 20 years – will remain 
the reference brandname for Artmarket.com in its highly profitable art prices 
/indices databanks activity.

thierry Ehrmann: " the name Artmarket.com will drive our know-how, our content 
and our brands like no other entity operating on the Art Market will be able to 
do, thanks notably to the natural indexing by global search engines of any 
content relating to the term "Art Market"...because English is the language 
most used by the art market all over the world."
"For Artprice – now Artmarket – this represents a very significant financial 
and economic step forward."

"Artprice acquired the domain names artmarket.com .net and .org a long time ago 
and therefore holds a perfectly legal key to millions of searches per month via 
the generic term "Art Market" on Google.com, or any other search engine. 
"For searches using the term "Art Market" on Google.com, Artmarket.com is the 
top result out of 3.6 billion results (Judicial Officer's Report, SCP 
Pons-Mergui). By comparison, a search on Google.com using "Artprice" produces 
2.5 million results, with, of course, artprice.com in first place.
Artmarket.com .net .org are therefore the primary Internet keys to the global 
Art Market.

Our domain name artmarket.com represents a unique intangible asset and could be 
worth around 120 million dollars according to the press release below.
https://www.actusnews.com/fr/ARTPRICE/cp/2019/07/25/addendum-artmarket_com-l_actif-incorporel-unique-du-nom-de-domaine-artmarket_com-pourrait-etre-estime-autour-de-120-millions-de


Moreover, for all matters related to the commercial aspects of art, the term 
"Art Market" is the term universally used since the post-war period by all the 
artistic, economic and financial publications including The Wall Street 
Journal, The Financial Times, The New York Times, Bloomberg, Reuters, The Art 
Newspaper, The Guardian, the BBC, CNN, Euronews, AFP, Yahoo! Finance, Cision 
(PR Newswire), etc...

"Artmarket.com" opens the doors of a future that can only be 100% digital now 
that the Art Market has already massively migrated into the mobile Internet 
sector (4.5 billion smartphones in circulation and 5G already operational in 
certain countries). Artmarket.com is a perfect reflection of this digital 
electroshock, both scientifically and economically, and it has acquired its 
lead in this market thanks to years of R&D. 

The generic and universal name Artmarket.com will act as a powerful vector for 
a change in economic scope, for capital transactions and possibly an IPO on 
another stock exchange (without any capital increase).

thierry Ehrmann: "More than anything else, this highly significant change of 
our business name reflects a new beginning in our unique history. It marks our 
desire to become a truly global player in the Art Market, with a multitude of 
projects underway. It would have been very presumptuous of us to have declared 
such ambitions when we began our journey in 1997. 

I wish to thank all our staff for their hard work and perseverance and our 
shareholders for their trust over the years... and I believe we can now all 
look forward to participating in the culmination of our project as a global 
player in the Art Market, reflected in our new name, Artmarket.com."

Of course, this name change will have no impact on our customers whose access 
to our services and our data remains completely unchanged. 

Against the backdrop of Sotheby's spectacular delisting, Artprice's change of 
name and the extension of its statutes is a perfectly logical move since 
Artmarket.com now has confirmation of a minimum three years of orders after 
acquiring the famous Swiss tech firm Xylogic which owned the portfolio of major 
auction operators.

For Artprice becoming Artmarket.com, the EGM-approved acquisition of Sotheby's 
and its delisting represents confirmation of its role as a global player in the 
Art Market. Artmarket.com will now support – via its on-line tech solutions – 
the dematerialization of the 6300 Auction Houses around the world... companies 
who are already Artprice partners and are already connected to our 
Artmarket.com Intranet.

thierry Ehrmann: "Patrick Drahi's acquisition of Sotheby's with a 61% premium 
confirms the Art Market's accession to the 21st century digital era. Artprice 
has always argued that the Art Market – which weighs about $90 billion p.a. 
(public and private) – is several decades behind other sectors with respect to 
digital and Internet culture...
https://www.actusnews.com/fr/ARTPRICE/cp/2019/06/17/artprice-new-york-thierry-ehrmann-patrick-drahi_s-acquisition-of-sotheby_s-confirms-the-art-market_s-entry-into-the-digital-era

...Drahi's move represents a significant financial and economic shockwave 
because after Sotheby's withdrawal from public scrutiny, Artmarket will be the 
only Art Market company listed on a regulated stock market in the entire world".
Copyright (C)1987-2019 thierry Ehrmann – www.artprice.comwww.artmarket.com
About Artprice:
Artprice is listed on the Eurolist by Euronext Paris, SRD long only and 
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.
Founded by thierry Ehrmann (see Who's who certified Biography ) (c) 
https://imgpublic.artprice.com/img/wp/sites/11/2019/03/2019-bio-whoswho-thierry-ehrmann.pdf).


Dicover Artprice in video: https://www.artprice.com/video
Artprice is the global leader in art price and art index databanks. It has over 
30 million indices and auction results covering more than 700,000 artists. 
Artprice Images(R) gives unlimited access to the largest Art Market resource in 
the world: a library of 126 million images or prints of artworks from the year 
1700 to the present day, along with comments by Artprice's art historians.
Artprice permanently enriches its databanks with information from 6,300 
auctioneers and it publishes a constant flow of art market trends for the 
world's principal news agencies and approximately 7,200 international press 
publications.

For its 4,500,000 members, Artprice gives access to the world's leading 
Standardised Marketplace for buying and selling art. Artprice is preparing its 
blockchain for the Art Market. It is BPI-labelled (scientific national French 
label) Artprice's Global Art Market Annual Report for 2018 published last March 
2019: https://www.artprice.com/artprice-reports/the-art-market-in-2018
Artprice is associated with Artron Group the Chinese leader in the Art Market, 
its solid institutional partner.

Artprice's Contemporary Art Market Annual Report for 2018 - free access at:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2018

Artprice's press releases:
http://serveur.serveur.com/Press_Release/pressreleaseen.htm
https://twitter.com/artpricedotcom
Artmarket News:
https://twitter.com/artpricedotcom & https://twitter.com/artmarketdotcom
https://www.facebook.com/artpricedotcom 4,4 million subscribers
http://artmarketinsight.wordpress.com/
Discover the Alchemy and the universe of Artprice 
http://web.artprice.com/video, which headquarters are the famous Museum of 
Contemporary Art, the Abode of Chaos: 
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013

https://vimeo.com/124643720
The Contemporary Art Museum The Abode of Chaos
https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos999 3.9 million 
subscribers

Thierry Ehrmann
ir@artprice.com

Logo: https://mma.prnewswire.com/media/817151/Artprice_Logo.jpg 

SOURCE: Artprice.com
Translations

Japanese