Country for PR: United States
Contributor: PR Newswire New York
Friday, September 13 2019 - 06:11
AsiaNet
BTI Studios And IYUNO Media Group Merge To Create A New Global Leader In Content Localization
LONDON, Sept. 13, 2019 /PRNewswire-AsiaNet/ --

-- IYUNO Media Group Joins BTI Studios, Providing Clients Worldwide Coverage,
   Supported by Powerful Investment Backers, Industry Leading Technology 

-- Merger Creates One Company under IYUNO Media Group Brand, Spanning the US,
   Europe and Asia 

Leading media localization providers IYUNO Media Group and BTI Studios, today 
announced a merger designed to meet the rapidly growing demand for localized 
content by enabling worldwide dubbing and subtitling capabilities for 
streaming, film and television. The two companies, who are both among the five 
largest in the localization industry globally, will become a new market leader 
supported by powerful financial institutions and leading-edge technology. 

The two companies will merge under the IYUNO Media Group brand and will be 
headquartered in London. David Lee, founder and former CEO of IYUNO Media 
Group, has been appointed Executive Chairman and Shaun Gregory, former CEO of 
BTI Studios, will serve as the CEO of the new IYUNO Media Group.  Lee and 
Gregory's leadership will ensure seamless integration and innovative technology 
solutions to fundamentally enhance the overall media ecosystem.

With a combination of 40 facilities located globally across 36 countries, the 
new company instantly becomes the definitive creative and production leader for 
language localization. With facilities offering best-in-class technology, media 
processing and services delivery the new IYUNO Media Group now provides total 
end-to-end coverage with expanded capacity and a streamlined approach for its 
customers looking to scale up or launch new services.  

The combined company will accelerate its vision to be a technology leader 
providing innovative solutions to better streamline the growing complexity in 
meeting client needs.  The new IYUNO Media Group will also utilize artificial 
intelligence-driven machine learning to serve the variation of different 
quality tiered projects or lead times that clients face.  The new company will 
utilize its investment in technology for future markets such as corporate, 
gaming and e-learning where demand for media localization is growing rapidly.

Investors Shamrock Capital and Altor will join SoftBank Ventures Asia in 
backing the new entity, providing financial support, experience and knowledge 
in the media industry for global growth.  All three institutions are keen to 
grow the new IYUNO Media Group and support the overall media industry.

"Clients need a better solution. The current media localization industry's 
fragmented, manual and non-systematic approaches are outdated and inefficient.  
Our combined experience and long-standing commitment to diverse global markets 
makes our products and services second-to-none," explains David Lee, founder of 
IYUNO Media Group, and executive chairman of the new company. "The merger with 
full support of our investors Altor, SoftBank Ventures Asia and Shamrock 
Capital, further strengthens us to take our place as the unparalleled global 
leader."

In the age of digital technology, local content can have massive global impact 
as they become more readily available to anyone, anywhere, generating ever 
higher demand for translation through subtitling and dubbing. The media content 
localization marketplace continues to experience unprecedented growth driven 
globally by the appetite for content and the expansion of easily accessible VOD 
platforms. The global market of media content localization is growing at a 
rapid pace, providing a massive opportunity for the newly merged company.

"Quality, efficiency, and security are key themes for content owners as the 
need to differentiate themselves becomes more prevalent in the fast-paced race 
to localize content on a global scale," Shaun Gregory, CEO of the newly formed 
IYUNO Media Group comments.  "The merger provides a global network of owned and 
operated creative studios, never seen before in the market, which now allows us 
to support the increasing demand for localization services worldwide in the 
entertainment industry." 

London-based BTI Studios and Singapore-based IYUNO Media Group are currently 
serving clients that include regional broadcasters, Hollywood studios and 
global OTTs. With over 6 million dubbed and 18 million subtitled minutes in 82 
languages, the company offers the greatest subtitling and dubbing operations 
coverage of any Media and Entertainment localization vendor.

About IYUNO Media Group
Established in 2002, IYUNO Media Group provides its exceptional clients the 
highest quality in end-to-end localization, media, and creative 
post-productions services. A technology trailblazer with grounded core values 
in an ever-changing industry, IYUNO Media Group uses its sophisticated in-house 
technology for all of its product and service offerings. IYUNO Media Group 
owns-and-operates state-of-the-art production facilities in 15 countries, is 
headquartered in Singapore and has 630 employees globally.

About BTI Studios
BTI Studios is one of the world's fastest growing localization companies 
providing dubbing, subtitling, and access services in any language. Founded in 
1995, and with over 24 years of experience, BTI offers clients an end-to-end 
solution for broadcasters, all major film studios, and OTT and streaming 
platforms using a diverse group of localization teams. With 25 local facilities 
globally, spanning a network of fully owned local sites across Europe, Asia and 
the US, BTI continues to be a trusted worldwide localization partner.

Contact: Jason Magner, jmagner@rogersandcowan.com, +1 310-854-8128

SOURCE: BTI Studios
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