Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, September 11 2019 - 01:43
AsiaNet
HEMA and Franprix (France) Start a Strategic Partnership
AMSTERDAM and PARIS, Sept 11, 2019 /PRNewswire-AsiaNet/ --

HEMA products in 15 supermarkets in Paris

As of today, Parisians can also buy HEMA products from the supermarket chain 
Franprix, a subsidiary of the Casino Group. The Dutch and French companies will 
be co-operating with each other to this end. In 15 Franprix supermarkets in 
Paris, there will be HEMA shelves with kitchen items, home decoration, 
stationery, basic clothing and home textiles. Depending on the results, HEMA 
and Franprix will review whether more supermarkets will be expanded with a HEMA 
range.

Tjeerd Jegen, CEO of HEMA: 'We are very pleased with the cooperation with 
Franprix. This will enable us to quickly expand our activities in France in a 
short period of time. For the first time, we will also be selling HEMA products 
through the stores of another retailer. This step is in line with our strategy 
to grow through partners such as Franprix, but also Walmart in the US and 
Canada. It also contributes to our ambition to make HEMA an international 
brand.'

Jean-Paul Mochet, Chairman and CEO Franprix: 'This is the first time we have 
conducted such a large-scale partnership with a company outside the Casino 
group for such a large number of products and a brand that is so well known and 
appreciated by the French.'

Franprix supermarkets offer around 250 HEMA products such as kitchenware and 
textiles, candles, candlesticks, stationery, baby items, underwear and t-shirts 
for men and women. With this collaboration, Franprix and HEMA want to make 
their customers' daily lives more convenient. Both companies complement each 
other well. With over 800 local supermarkets in and around Paris, Franprix has 
a very strong retail network. In addition, HEMA is very popular among the 
French because of the cheerful design of its products, its sustainable 
character, its quality and its sharp price. 

About HEMA

HEMA has been making its customers' daily lives easier and more fun since 1926. 
HEMA's products and services are known for their high quality and good design 
at competitive prices. HEMA has 32,000 own brand products and services, more 
than 750 stores in 12 countries and on three continents and more than 19,000 
employees.


Photo: https://mma.prnewswire.com/media/973255/HEMA_and_Franprix.jpg  
Logo: https://mma.prnewswire.com/media/973276/Hema_Logo_Logo.jpg 

Source: HEMA B.V.
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