Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 12 2019 - 23:00
AsiaNet
Martell Chanteloup XXO is Unveiled in Paris: An Exceptional Experience for a Landmark Launch
PARIS, September 12, 2019, /PRNewswire-AsiaNet/--

Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, 
during a dazzling event at the historic Petit Palais. This exceptional 
experience was appropriate for what is a landmark launch, not only for Maison 
Martell, the oldest of the great cognac houses and the global leader in 
prestige cognacs, but also for the world of cognac as a whole, since Martell 
Chanteloup XXO initiates an entirely new category.

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8606351-martell-chanteloup-xxo-unveiled-in-paris/ 


More than 100 guests travelled from 10 different countries to witness the 
unveiling of Martell Chanteloup XXO, an exceptional blend of 450 very old 
eaux-de-vie drawn from the four finest terroirs in the Cognac region. A supreme 
demonstration of the Martell art of blending, passed on through 300 years and 
nine generations of Cellar Masters, Martell Chanteloup XXO is accompanied by 
the Martell Chanteloup XXO Masterpiece. This exquisitely crafted, made-to-order 
trunk is the centrepiece of an entire bespoke experience designed to bring 
cognac lovers closer to the creative process. Both were presented during a gala 
dinner orchestrated by Michelin three-star chef Guy Savoy, who worked for 
several months with Martell Cellar Master Christophe Valtaud to create dishes 
that would enhance the uniquely rich and complex aromas of Martell Chanteloup 
XXO.

Martell Chanteloup XXO and the Martell Chanteloup XXO Masterpiece were revealed 
as part of a breath-taking trampoline performance created exclusively for 
Maison Martell by acrobat and choreographer Yoann Bourgeois. Initially 
concealed under silk veils, the trunk was gradually uncovered as, with each 
perfectly controlled jump, Yoann Bourgeois lifted off the veils one by one. At 
last, at the climax of his performance, the Martell Chanteloup XXO Masterpiece 
and the exceptional cognac inside were dramatically revealed to the amazed and 
delighted audience.
With the unveiling of Martell Chanteloup XXO, Maison Martell demonstrates not 
only its savoir-faire and mastery of the art of blending, but also the spirit 
of audacity and innovation that are the legacy of its founder Jean Martell.

More about the dinner
Guests were welcomed into the magnificently decorated gallery of the Petit 
Palais for the gala dinner, where – in a brief introduction – Martell Cellar 
Master Christophe Valtaud described how he and Guy Savoy worked together to 
create a harmony of aromas and flavours gradually leading up to the revelation 
of Martell Chanteloup XXO. The starter and first course – crab and avocado with 
a citrus-fruit jelly and timut pepper, followed by a carpaccio of ceps with 
woodland flavours – were thus accompanied by two vintage eaux-de-vie, each 
expressing a facet of the cognac. The first, a 1977 Borderies, represented the 
terroir which has been the signature of Maison Martell since it was founded, 
while the second, a 1958 Grande Champagne, was drawn from the prestigious cru 
where Christophe Valtaud was born and raised, the son and grandson of 
winegrowers.

The anticipation inside the Petit Palais was almost tangible as Martell 
Chanteloup XXO was served for the first time, with its rich aromatic facets 
complemented to perfection by Guy Savoy's succulent guinea fowl in three ways, 
followed by oolong tea sorbet with a spiced custard cream, and – to finish – 
chocolate fondant with praline, chicory and Havana leaves.

Photo: https://mma.prnewswire.com/media/974807/Martell_Chanteloup_XXO_Launch.jpg
Caption: Martell Chanteloup XXO Launch

SOURCE: Martell 
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