- Tealium to deliver profile streaming to Wunderman Thompson's Customer Cloud 
technology stack, empowering clients to collect, standardize, govern and 
orchestrate experiences in real time

Tealium ( 
https://c212.net/c/link/?t=0&l=en&o=2577739-1&h=2651406530&u=https%3A%2F%2Ftealium.com%2F&a=Tealium 
), the trusted leader in real-time customer data orchestration, today announces 
a partnership with Wunderman Thompson ( 
https://c212.net/c/link/?t=0&l=en&o=2577739-1&h=3510550552&u=https%3A%2F%2Fwww.wundermanthompson.com%2F&a=Wunderman+Thompson 
), a WPP company, to integrate Tealium's AudienceStream CDP as the Profile 
Streaming Engine for its Customer Cloud. 

Wunderman Thompson's Customer Cloud brings brands and people together for 
relevant and timely conversations, acting as the hub and clearinghouse for 
customer data. This platform integrates a brand's Adtech, Martech, and other 
Data ecosystems to create, manage, enhance, enrich, update, syndicate and 
activate a comprehensive profile of their customers. This innovation powers 
relevant and personalized experiences whenever and wherever those experiences 
occur, driving deeper engagement, action and higher conversions. Tealium 
AudienceStream CDP ( 
https://c212.net/c/link/?t=0&l=en&o=2577739-1&h=2317657368&u=https%3A%2F%2Ftealium.com%2Fproducts%2Faudiencestream&a=Tealium+AudienceStream+CDP 
) serves as the neutral layer of the profiles within the technology stack, 
syndicating and updating an enriched single view of the customer across all 
touchpoints, allowing experiences to be informed with the latest and best 
information.

"We're excited to partner with Tealium because the technology allows us to 
update and syndicate consumer profiles in real-time across the Adtech 
ecosystems, empowering our clients to deploy powerful experiences for their 
customers," said Jacques van Niekerk, CEO of Wunderman Thompson Data. "With 
Tealium, our Customer Cloud is able to connect to the browser, ingest signals, 
identify the customer, update their profile, and act on this information with 
just the right content for the micro-moment, all within milliseconds." 

"Wunderman Thompson is on the cutting edge of data-driven engagement, so we are 
proud to serve as the customer data orchestration layer enabling relevant, 
personalized experiences for their clients," said Mike Anderson, Founder and 
CTO of Tealium. "We look forward to seeing the impact our integration makes 
with Wunderman Thompson's Customer Cloud and how that ultimately helps 
Wunderman Thompson clients deliver incredible customer experiences." 

In addition to Tealium's AudienceStream CDP, Tealium offers a complete 
portfolio of solutions within Tealium's Universal Data Hub which includes 
Tealium iQ Tag Management, EventStream (API Hub) and DataAccess. Tealium also 
offers a Consent Management solution for addressing GDPR and CCPA requirements 
and pre-built connectors to hundreds of digital data sources.  

To learn more about Tealium's solutions, visit www.tealium.com.

About Tealium
Tealium revolutionizes today's digital businesses with a universal approach to 
customer data orchestration – spanning web, mobile, offline and Internet of 
Things devices. With the power to unify customer data into a single source of 
truth, Tealium offers a turnkey integration ecosystem supporting more than 
1,200 client-side and server-side vendors and technologies. The Tealium 
Universal Data Hub encompasses tag management, API hub, customer data platform, 
and data management solutions that enable organizations to leverage real-time 
data to create richer, more personalized digital experiences across every team, 
technology, and customer touchpoint.

For more information, visit www.tealium.com.

About Wunderman Thompson
Wunderman Thompson is a creative, data and technology agency built to inspire 
growth for its clients and people. Our experts deliver end-to-end solutions at 
a global scale with an entrepreneurial spirit that infuses creativity with 
emerging technology to deliver revolutionary work. Headquartered in New York, 
we are a worldwide agency bringing together over 20,000 people in 90 markets 
across the globe. 

Media Contacts:

Thompson Data
Katie Pratt                       
Walker Sands Communications      
katie.pratt@walkersands.com        
+1-(312)-964-9108;                 

Nina Piccinini
Wunderman Thompson Data
nina.piccinini@wundermanthompson.com 
+1-(303)-883-6397

SOURCE: Tealium