Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, September 16 2019 - 19:08
AsiaNet
AIA Launches Major Initiative to Promote Sleep Sufficiency and Quality around the Asia-Pacific region
SINGAPORE, Sept. 16, 2019 /PRNewswire-AsiaNet/ --

#OneMoreHour  encourages people to take action to enjoy the health benefits of 
more and better quality sleep 

AIA Group Limited ("AIA"; or the "Company"; stock code: 1299) today unveiled an 
ambitious new initiative designed to help combat sleep deprivation - a critical 
health issue in Asia. The initiative, underpinned by a call to action in the 
form of #OneMoreHour, will raise awareness about the health benefits associated 
with getting sufficient sleep. It will also provide tips, tools and rewards 
that encourage people to change their behaviour to get more and better quality 
sleep.

Working in partnership with Professor Michael Chee, one of Asia's leading Sleep 
experts from Duke-NUS Medical School and Yong Loo Lin School of Medicine in 
Singapore, AIA will highlight the important physical and physiological benefits 
associated with getting sufficient sleep. Just a few examples of these benefits 
include:

Reduced likelihood of suffering from chronic disease. 
Increased ability to maintain a healthy weight. 
A stronger immune system. 
Boosted mood and energy levels. 
Reduced stress and anxiety.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, "AIA is proud to be 
introducing this bold, thoughtful and comprehensive effort that will raise 
awareness of sleep sufficiency and quality in support of our brand promise: 
Healthier, Longer, Better Lives. Just one more hour of sleep can provide an 
extensive number of health benefits and yet sleep deprivation continues to 
affect an increasing number of people in Asia. There is a myth that if we 
sacrifice sleep, we will get ahead in life. In reality, sleep doesn't get in 
the way of personal progress: it enables it. Underpinned by our call to action, 
#OneMoreHour, we will show people how they can take steps to change their 
behaviour to get more and better quality sleep." 

To coincide with the launch of this initiative, AIA has introduced updates to 
AIA Vitality, its leading science-backed wellness programme, to encourage and 
reward healthier sleeping habits. The AIA Vitality app will motivate people to 
improve their sleep habits through a new sleep assessment and sleep-based 
rewards, as well as sleep tracking tools.

AIA has also created a new sleep content hub (http://www.aia.com/onemorehour) 
which provides extensive information and insights on how to achieve better 
sleeping habits. Written and video content on the hub includes tips from AIA's 
Global Ambassador, David Beckham, as well as from the Company's other partners 
such as Tottenham Hotspur Football Club and leading Chef, Jeremy Pang.

In preparation for its sleep sufficiency initiative, AIA conducted research in 
mainland China, Hong Kong, Thailand, Singapore, and Malaysia. Key findings 
include:

Over half of people surveyed (55%) said they get just 6 hours or fewer of sleep 
per night (7 to 9 hours is the optimal amount of sleep for most adults). 
69% don't feel good about how much sleep they get. 
62% said they either worry about not getting enough sleep or want more sleep. 
30% are not satisfied with their quality of sleep. 
62% agreed that getting one more hour of sleep would boost their mood and 
energy. 
Mr. Spencer added, "AIA is celebrating the physical and mental benefits that 
getting more sleep can provide. We understand the issues that stand in the way 
of getting a good night's sleep and we are committed to helping people across 
Asia to achieve healthier, longer, better sleep as an important element of 
their ability to live healthier, longer, better lives."

About AIA 

AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") 
comprise the largest independent publicly listed pan-Asian life insurance 
group. It has a presence in 18 markets in Asia-Pacific - wholly-owned branches 
and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, mainland China, 
Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, 
Macau, Brunei, Cambodia, a 97 per cent subsidiary in Sri Lanka and a 49 per 
cent joint venture in India. In April 2019, AIA was also granted approval as a 
preferred applicant to operate in Myanmar through a 100 per cent wholly-owned 
subsidiary.

The business that is now AIA was first established in Shanghai a century ago in 
1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life 
insurance premiums and holds leading positions across the majority of its 
markets. It had total assets of US$256 billion as of 30 June 2019. 

AIA meets the long-term savings and protection needs of individuals by offering 
a range of products and services including life insurance, accident and health 
insurance and savings plans. The Group also provides employee benefits, credit 
life and pension services to corporate clients. Through an extensive network of 
agents, partners and employees across Asia-Pacific, AIA serves the holders of 
more than 34 million individual policies and over 16 million participating 
members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong 
Kong Limited under the stock code "1299" with American Depositary Receipts 
(Level 1) traded on the over-the-counter market (ticker symbol: "AAGIY").

Contacts

News Media
Stephen Thomas         +852 2832 6178                      
Mark Walters           +852 2832 1978
Emerald Ng             +852 2832 4720

SOURCE: AIA Group Limited