- London Design Festival Sets the Stage for LG SIGNATURE Exhibit and Compelling 
Conversation on the Relationship at the Core of Quality Design 

LG SIGNATURE hosted the Masters' Talk, an exclusive lecture and panel 
discussion highlighting the close relationship between art and technology, at 
this year's London Design Festival. The premium brand invited acclaimed 
practitioners from various disciplines to share their insight into how the two 
elements are inextricably linked. Participating in the London Design Festival 
for the first time, LG SIGNATURE also showcased the uncompromising design and 
advanced functionality that has made its luxury home appliances a must-have for 
discerning consumers around the globe.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8606451-lg-signature-london-design-festival/


Led by Massimiliano and Doriana Fuksas, the husband-and-wife team behind 
renowned architecture firm, Studio Fuksas, the lecture explored a future made 
brighter and more elegant by contemporary architecture. The informative talk 
shed light on Studio Fuksas' design philosophy and its distinctive 
architectural creations. And the Fuksas' sage words resonated with the young 
audience members, inspiring them to pursue their passion for good design.

The high-profile panel discussion, which took place after the lecture, saw 
Massimiliano Fuksas join Antoine Preziuso, the widely respected and celebrated 
independent watchmaker; Matt Clark, visual artist and founder of London-based 
collective United Visual Artists (UVA); and Chung WookJun, head of Home 
Appliance & Air Solution Design Lab., LG Electronics. In line with the LG 
SIGNATURE brand theme, Art Inspires Technology, Technology Completes Art, the 
discussion focused on the strong connection between art and technology, 
touching on modern masterpieces that exemplify this organic relationship, the 
continuing impact of these works on contemporary design, and their implications 
on future trends as well.

"It is absolutely true that technology, especially when it reaches a certain 
level that cannot be imitated, does really become a part of the beauty and the 
value. LG SIGNATURE products, the integration of most advanced technology and 
design, are of great beauty and beauty is a promise of happiness," said Antoine 
Preziuso, the bespoke timepiece maker who is highly revered for his 
revolutionary triple tourbillon design, which maintains timekeeping accuracy to 
within less than a second. The watchmaker's legendary series incorporating 
meteorite fragments serves as a compelling argument in support of his position.

Experts at merging form and function for greater utility and sustainability, 
the Studio Fuksas team, which collaborated with LG SIGNATURE for the design of 
its exhibition space at IFA 2019, stressed its belief in the value of 
architecture that combines beauty with advanced technology. "True masterpieces 
are about perfect harmony between the beauty you want to create and technology 
that was carefully measured to capture that moment of art, giving people a 
glimpse of something that it truly great, better than that they ever imagined."

Providing insight into how art and technology will intersect in the future, 
visual artist Matt Clark emphasized the importance of essence, "Just like LG 
SIGNATURE OLED TV can be used as a kind of light-emitting canvas, art and 
technology will continue to work together, opening up a whole new area of 
potential. Although the technology constantly changes, the most important thing 
is the concept, essence that's meant to be communicated."

Chung WookJun, head of Home Appliance & Air Solution Design Lab., LG 
Electronics, also offered his valuable input, contributing to the discussion 
from an industrial design perspective. Of the opportunity to share the stage 
with noted luminaries in their respective fields, Chung said, "We instinctively 
strive for the best combination of functionality and aesthetics, creating 
innovative products that let users enjoy new ways of living - solutions such as 
our voice-control-enabled refrigerator and the rollable TV, which has a screen 
that literally rolls up and down. I'm very optimistic that the ultimate value 
created by the fusion of art and technology will change the world and the 
spaces we live in for the better."

LG SIGNATURE's exhibition space for London Design Festival was designed in 
collaboration with Wallpaper*, the U.K.-based design, fashion and lifestyle 
publication. Located in historic Somerset House, the dramatic exhibit allowed 
visitors to see the latest range of LG SIGNATURE products alongside a series of 
stunning sculptures sharing the ultra-premium brand's minimalist aesthetic. The 
latest range of LG SIGNATURE products includes the OLED TV W, French Door 
Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, Washer & Dryer, Air 
Purifier and Air Conditioner.

About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind ¨C streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

SOURCE: LG SIGNATURE