Coats, the world's leading industrial thread company, is launching Coats 
Digital.  The integrated technology business brings together all its software 
solutions under a new single brand which describes and aligns with the offering 
to its customers across the apparel and footwear industries.  

Logo: https://mma.prnewswire.com/media/996804/Coats_Digital_Logo.jpg


Coats Digital provides in-depth industry expertise combined with the practical 
application of the latest technology, including Big Data and AI, delivering 
market leading software solutions. It will build on the advantages associated 
with the Coats brand of trust, expertise, credibility and its global footprint. 
A key aspect of Coats' growth strategy is to build an innovative software 
solutions business for its customers.    

The benefit for Coats' customers will be a one stop shop approach and an 
unrivalled suite of best in class and progressively integrated solutions, which 
will also adopt the new Coats Digital branding. The series of acquisitions it 
has made in this space of GSD, FastReact and ThreadSol have been highly 
successful. Now is the time to simplify the house of multiple software brands 
through a coordinated market expansion of a portfolio of products to support 
customers in the face of unprecedented industry pressures.  

Keith Fenner, Managing Director, Coats Digital, said: "This is the beginning of 
an exciting new age for our software solutions offering. Coats Digital provides 
a clear and distinct focus and establishes that while Coats continues to be an 
industrial manufacturing company we are also innovating technologies of 
tomorrow to improve how the fashion industry develops, costs, sources and 
manufactures products sustainably into the future."

The launch of Coats Digital includes a creative new logo with two units: 
graphic and text. The graphic is inspired by a detail of the Coats chain which 
is given a digitised feel and can also be interpreted as the initials CD. The 
strapline is 'transform with intelligence'.  The logo is blue to retain the 
connection with the Coats logo.

The geographic footprint of Coats Digital covers more than 65 countries. It has 
global customer relationships with over 5,000 retailers, bands, sourcing 
business and manufacturers.

Coats Digital will be showcasing its new brand at two forthcoming trade events 
to support its roll out to customers: PI Apparel in New York (Tuesday 17 – 
Wednesday 18 September) and CISMA in Shanghai (Wednesday 25 – Saturday 28 
September).

For further information go to www.coatsdigital.com

 
Source: Coats