-- Innovative machine learning technology allows organizations to build 
     more intelligent audiences and more accurately predict consumer actions

Tealium ( 
https://c212.net/c/link/?t=0&l=en&o=2584410-1&h=2063376775&u=http%3A%2F%2Fwww.tealium.com%2F&a=Tealium 
), the trusted leader in real-time customer data orchestration, today launches 
Tealium Predict ( 
https://c212.net/c/link/?t=0&l=en&o=2584410-1&h=2508939482&u=http%3A%2F%2Ftealium.com%2Fpredict&a=Tealium+Predict 
), built-in machine learning technology for Tealium AudienceStream ( 
https://c212.net/c/link/?t=0&l=en&o=2584410-1&h=3205163382&u=https%3A%2F%2Ftealium.com%2Fproducts%2Faudiencestream%2F&a=Tealium+AudienceStream 
), its market-leading Customer Data Platform (CDP). Coupled with Tealium 
AudienceStream, Tealium Predict activates trustworthy machine learning insights 
across the entire tech stack through the creation of more intelligent audiences.

With Tealium Predict, organizations can automatically draw conclusions about 
what customers are likely to do in the future and design tailored programs that 
directly address their needs. Key functionalities include:

     - Score individual customers with predictive potential: Tealium Predict's 
       models score visitors with the likelihood to return or complete any 
       behavior. Organizations can then leverage these scores to generate 
       audiences for further proactive action, like re-engagement campaigns. 
     - Leverage machine learning intelligence across all touchpoints and 
       technologies: Organizations can activate predictive insights in any 
       of Tealium's over 1,200 integrations. 
     - Save time on any machine learning project involving user data: With 
       Tealium AudiencesStream, data collection and data activation are 
       natively integrated with machine learning intelligence, greatly reducing 
       the common challenges of data preparation and activation in machine 
       learning initiatives.

"Organizations spend a vast amount of their time wrangling data and figuring 
out how to deploy and activate insights," said Mike Anderson, Founder and CTO 
of Tealium. "With our continued focus on data orchestration, we're in the 
perfect position to offer a machine learning product integrated right into our 
CDP solution. We can deliver machine learning data into a customer's entire 
downstream tech stack, whether any of those stack tools have machine learning 
capabilities or not."

Tealium Predict supports any organization, regardless of machine learning 
prowess. For organizations new to machine learning and looking to get started 
with it, Tealium Predict will allow them to create a model, deploy it, and 
immediately activate the value of it in Tealium AudienceStream without writing 
a single line of code. For organizations with existing machine learning 
projects, Tealium Predict allows them to easily inject the value of the 
existing machine learning models into their marketing and analytics stack — 
creating a virtuous cycle of data flow and improvement. 

To learn more about Tealium Predict, visit tealium.com/predict ( 
https://c212.net/c/link/?t=0&l=en&o=2584410-1&h=11140461&u=http%3A%2F%2Ftealium.com%2Fpredict&a=tealium.com%2Fpredict 
)

About Tealium
Tealium revolutionizes today's digital businesses with a universal approach to 
customer data orchestration – spanning web, mobile, offline and Internet of 
Things devices. With the power to unify customer data into a single source of 
truth, Tealium offers a turnkey integration ecosystem supporting more than 
1,200 client-side and server-side vendors and technologies. The Tealium 
Universal Data Hub encompasses tag management, API hub, customer data platform, 
and data management solutions that enable organizations to leverage real-time 
data to create richer, more personalized digital experiences across every team, 
technology, and customer touchpoint.

Media Contact 
Rachel Gulden 
Walker Sands  
rachel.gulden@walkersands.com 
312-267-0530

Source – Tealium