Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 19 2019 - 23:00
AsiaNet
Habanos S.A. Presents Its World Premiere of the New Cohiba Brand Vitola, Novedosos in Spain
HAVANA, September 19, PRNewswire-AsiaNet/--

- Cohiba, the most prestigious Habanos brand in the world, will present 
exclusively the new vitola Novedosos on 21st of September in Spain; an event 
organised by the Club Pasion Habanos. 

- This iconic Habanos brand created more than 50 years ago, introduces an 
unprecedented vitola within its portfolio with this new release.

Habanos, S.A. will launch the new vitola of the prestigious brand Cohiba, 
Novedosos (50 ring gauge x 156 mm length) in a world premiere through 
Tabacalera S.L.U ,an exclusive Habanos, S.A distributor in Spain. With this new 
release, Cohiba introduces an unprecedented vitola into its portfolio that will 
only be distributed by La Casa del Habano and Habanos Specialists 
establishments. 

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8610451-habanos-premiere-cohiba-brand-vitola/ 


Cohiba Novedosos' presentation will take place on 21st of September at the 
Museo del Traje's gardens in Madrid. This event, under the slogan inspired by 
the brand's exclusivity "Algo único" (Something unique), will be organised by 
the Club Pasion Habanos. Guests attending will not only have the privilege of 
tasting this Habano, but will also enjoy a unique experience sampling a wide 
selection of gourmet products, music and many other unexpected surprises.

On this occasion, Cohiba, the most prestigious brand in the world of tobacco 
with more than 50 years of history behind it, will present its exclusive 
production, Novedosos. These cigars are made "Totalmente a Mano con Tripa 
Larga" - Totally handmade with Long Filler with selected leaves from Vuelta 
Abajo*, the best tobacco-growing region in the world, in Pinar del Río*, Cuba, 
and produced by expert Cuban cigar rollers (torcedores). This release will be 
presented in a luxurious case designed especially for the brand, with a black 
glossy finish and Cohiba's characteristic grid pattern. Also, each of the 
Habanos has an additional ring that indicates its exclusive production for La 
Casa del Habano and Habanos Specialists stores.

Cohiba is the only Habanos brand in which three of the four types of leaves 
used in its elaboration, Seco, Ligero and Medio Tiempo undergo additional 
fermentation in casks. This special process translates into an aroma and 
flavour that can only be found in this brand.

With more than 50 years of history, Cohiba is the most prestigious brand in the 
world of tobacco. Created in 1966, for many years it was intended only as a 
gift for state officials, both national and international. Since then, it has 
been produced at the prestigious El Laguito factory in Havana. The brand lends 
its name to an ancient word used by the Taíno Indians, native inhabitants of 
the Island, to define the rolled tobacco leaves they smoked, and that 
Christopher Columbus first saw in Cuba in 1492. Cohiba was, therefore, the 
first name given to tobacco.

La Casa del Habano is an international network of franchised points of sale 
with over 148 stores in more than 50 different countries. 

*Protected Appellations of Origin

Graphic Material: link [ 
https://fileshare-emea.bm.com/fl/hHnmk7k4OL#folder-link/ ]

For further press information:

press.habanos@yr.com                                           
Carla Lladó, Tel: +34-669-54-69-09
Leyre Merino, Tel: +34-93-201-10-28 

Photo: https://mma.prnewswire.com/media/997039/COHIBA_NOVEDOSOS.jpg

SOURCE:  HABANOS SA
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