Boardriders, Inc., a global action sports and lifestyle company that designs, 
produces and distributes branded apparel, footwear and accessories under the 
brands Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element and others, 
announced today that it is launching a multi-year growth agenda by investing in 
a range of strategic initiatives across seven major pillars, fueled by its 
substantial progress in integrating the Billabong acquisition onto the 
Boardriders platform.  In parallel, the Company is also repositioning a number 
of key executives in order to lead these new investments and drive Boardriders 
into this next phase of its evolution.

Logo - https://mma.prnewswire.com/media/624774/logo_boardriders.jpg 

Supported by stronger profitability resulting from the 2018 acquisition, 
Boardriders intends to increase investment in its brands, with a significant 
emphasis on expanding its leadership in women's products, further investing in 
its digital transformation, leveraging the strength of its brands to expand 
into new categories, unlocking new revenue streams through partnerships, 
increasing speed and regional flexibility in product development, and changing 
go-to-market models to better serve key customers.  In addition, Boardriders 
will launch a new centralized sustainability platform to align and strengthen 
the Company's corporate and brand sustainability efforts. 

"The long-term strategy for Boardriders has always been to build a solid 
foundation by integrating the Billabong acquisition onto a common back-end 
platform, to continually improve our operations through more disciplined 
business practices, and to achieve significant synergies that could then be 
invested back into the brands," said Boardriders CEO David Tanner. "After a 
decade of headwinds and restructuring, Boardriders now has that strong 
foundation and is ready and able to invest strategically at scale in our 
brands, our people, and these targeted growth initiatives."

In order to drive the new growth agenda, Boardriders is announcing the creation 
of several new roles and the repositioning and promotion of a number of key 
leaders.  Effective immediately the Company will:

    - Create the new role of President, Commercial Strategy and Growth to lead 
      the coordination of the implementation of the new growth initiatives, 
      lead global retail strategy, and drive cross-brand commercial strategies. 
      This role will be filled by Shannan North. In addition, Shannan will 
      oversee Billabong Men's, Billabong Women's, Quiksilver, ROXY, and Xcel 
      with their respective leadership teams remaining in place. 
    - Create the new role of Global General Manager, Billabong Men's to lead 
      the Billabong Men's organization. Mark Weber will elevate to this new 
      role. 
    - Create the new role of Global General Manager, Billabong Women's to lead 
      the Billabong Women's organization. Katie Singer will elevate to this new 
      role. 
    - Create the new role of Global General Manager, Street in order to 
      synchronize efforts in the skate and street space. Dan Levine will fill 
      this new role while maintaining his current leadership of DC Shoes, as 
      well as taking on the global strategy leadership of Element. 
    - Create the new role of Global General Manager, Partnerships and 
      Distribution in order to unlock new revenue streams that more fully 
      leverage the equities of our brands. David Brooks will transition out of 
      his leadership of Element and take on this new role. 
    - Kevin Meehan has decided to take the opportunity provided by this 
      transition to pursue new opportunities and will hand the RVCA leadership 
      baton to Brad Blankinship, who will return to RVCA as Global General 
      Manager, RVCA and lead the next exciting leg of RVCA's growth. 
    - Create the new role of Global Head of Sustainability to coordinate all 
      corporate and cross-brand sustainability efforts. Cathey Curtis will 
      elevate to this new role, and in addition will take on the role of 
      General Manager, RVCA Women's. 
    - Greg Healy, Global President, President EMEA and APAC, and Nate Smith, 
      President, Americas will drive the commercial execution of these
      initiatives in their markets as part of their respective leadership roles.

Utilizing the same approach, rigor, and intensity that has been instilled by 
Boardriders' Integration Management Office to successfully manage the 
integration, a new Revenue Management Office will oversee and coordinate the 
implementation of the new growth initiatives. 

"Boardriders is fortunate to have assembled such a dynamic and strong 
leadership team to assume the responsibilities of this next phase in the 
Company's evolution.  With the continued support of our owners and our 
dedicated teams around the world, Boardriders is well positioned to expand upon 
its leadership position in the global action sports and lifestyle industry," 
commented Mr. Tanner.

About Boardriders, Inc.:

Boardriders, Inc., is a leading action sports and lifestyle company that 
designs, produces and distributes branded apparel, footwear and accessories for 
Boardriders around the world. The Company's apparel and footwear brands 
represent a casual lifestyle for young-minded people who are inspired by a 
passion for outdoor action sports.  The Company's Quiksilver, Billabong, ROXY, 
RVCA, DC Shoes, and Element brands have authentic roots and heritage in surf, 
snow and skate.  The Company's products are sold in more than 110 countries in 
a wide range of distribution, including surf shops, skate shops, snow shops, 
its proprietary Boardriders shops and other Company-owned retail stores, other 
specialty stores, select department stores and through various e- commerce 
channels. For additional information, please visit our brand websites at 
www.quiksilver.com, www.billabong.com, www.roxy.com, www.rvca.com, 
www.dcshoes.com, www.elementbrand.com. 

SOURCE: Boardriders, Inc.

CONTACT: Sitrick and Company, Stuart Pfeifer, +1.310.788.2850; 
spfeifer@sitrick.com; Anita-Marie Laurie, +1.310.788.2850; 
anitamarie@sitrick.com