Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, September 19 2019 - 11:09
AsiaNet
Xtep x House of Holland Showcases its "City Runner" Collection, the First Sportswear Brand from China to Join London Fashion Week
LONDON, Sept. 19, 2019 /PRNewswire-AsiaNet/ --

Xtep International Holdings Limited, a leading Chinese sportswear fashion brand 
launched its "City Runner" collection, a collaboration with British designer 
brand House of Holland, at London Fashion Week. 

Photo - https://photos.prnasia.com/prnh/20190919/2584883-1-a 
(Xtep x House of Holland collection)

Xtep is the first Chinese sportwear brand to debut its collection at UK's 
leading fashion event, in a sign of Xtep's forward-thinking ambitions. CEO of 
Xtep brand Holly Li, and Henry Holland, CEO and Creative Director of House of 
Holland, were in attendance. The "City Runner" show was held at Gas Holder 
Park, London, and featured a highly innovative circular runway.

Photo - https://photos.prnasia.com/prnh/20190919/2584883-1-b 
(Holly Li: CEO of Xtep brand & Henry Holland: CEO and Creative Director of 
House of Holland)

The specially designed set showcased the "City Runner" combination of 
sports/dynamism and urban style. The crowd enjoyed Xtep's sports fashion style 
mixed with the bold and brilliant style of House of Holland.  

Xtep is bringing its versatile and innovative sportswear to the fashionable 
crowd of the UK with British designer brand House of Holland. Combining a 
British streetwear aesthetic with innovations in sportswear, the "City Runner" 
collection showcases the brands' running quality and street wear innovation. 
Envisioning a running wardrobe combined with street style underpinned with the 
distinctive House of Holland detailing. This signature aesthetic adopts bright 
colourways, signature bold prints, technically advanced fabrications and style. 
Created with the modern youth aesthetic in mind, designer Henry Holland has 
created a collection for those living a dynamic and creative urban lifestyle.

Tie-dye prints, previously seen as part of the House of Holland Pre-Fall 
collection are reworked into an acidic lime and teal for menswear and a 
psychedelic peach story for the women's collection. Body sculpting breathable 
paneling and paperweight nylons are trimmed with reflective piping and paired 
with 3M outerwear, adding to the true functionality of this active wear 
collection.

Xtep is one of the leading native sports brands in China. As a leader in 
technical running apparel and footwear, it has sponsored and independently 
organised more than 1,000 running competitions, with a total of five million 
participants covering more than 100 million kilometres, making them the ideal 
partner for this global collaboration. Xtep launched the collection at the top 
international fashion week, sharing Xtep's unique perspective of sports fashion 
with the world.  

About Xtep International Holdings Limited

Xtep International Holdings Limited (SEHK stock code: 1368) is a leading 
multi-brand sportswear company listed on the Main Board of the Hong Kong Stock 
Exchange on 3 June 2008. The Group engages mainly in the design, development, 
manufacturing, sales, marketing and brand management of sports products, 
including footwear, apparel and accessories. Established since 2001, its own 
signature brand "Xtep" is a leading professional sports brand with an extensive 
distribution network of over 6,300 stores covering 31 provinces, autonomous 
regions and municipalities across the PRC and overseas. In 2019, the Group has 
further diversified its brand portfolio which now includes four internationally 
acclaimed brands, namely K-Swiss, Palladium, Saucony and Merrell. 

Xtep is a constituent of the MSCI China Small Cap Index, Hang Seng Composite 
Index Series and Shenzhen-Hong Kong Stock Connect. For more information, please 
visit Xtep's corporate website: www.xtep.com.hk or search for the Group's 
WeChat: xtepholdings.

SOURCE  Xtep
Translations

Vietnamese