"It's the choice of the market - consumers always want bigger, clearer, 
healthier displays." Recently, the first Global Laser Display Technology and 
Industry Development Forum took place in Qingdao, eastern China's Shandong 
Province. At the forum, Hisense's chairman Zhou Houjian said that five 
prominent advantages of laser TV bring the practical benefits to the customers, 
making it one of the most promising products.

https://photos.prnasia.com/prnh/20190926/2593215-1-a
(Hisense Chairman Zhou Houjian delivered a speech)

According to Mr. Zhou, laser TV has the following five evident advantages. 
First, laser TV is featured by its luminescence of reflection imaging, which 
has a positive effect on eye health and protection. The evaluation results 
obtained by China National Institute of Standardization suggest that the visual 
comfort in watching laser TV is more than 20% better than that of paper reading 
Second, laser display not only features an extremely high spectral purity and a 
function of accurate color reproduction, but also boasts the best performance 
in color expression. In this regard, the laser display possesses an 
unsurpassable advantage. Third, laser TV has the unique advantages of energy 
conservation and environmental protection. The power consumption of laser TV is 
slightly higher than a third of that of the LCD TV. Fourth, compared with other 
displays with the same screen size and performance index, laser displays are 
more economical and can better meet consumers' demand for larger screen. Fifth, 
in comparison with LCD and OLED panels featuring huge energy consumption and 
millions of investment, laser displays need less investment and shorter 
industrial chain. As as long as there is better growth of quantity, labor and 
other costs  will be significantly reduced, which bespeaks a bright future for 
laser TV.

https://photos.prnasia.com/prnh/20190926/2593215-1-b
(Exhibitors are visiting Hisense Exhibits.)

So far, China has applied for and authorized more than 7,000 laser display 
patents, accounting for more than 50% of the world's total. China has been 
selected as the convener of IEC-TC110 laser display working group, leading and 
participating in the development of a number of IEC international standards, 
and the industrial landscape of laser TV has basically taken shape.

https://photos.prnasia.com/prnh/20190926/2593215-1-c
(The first Global Laser Display Technology and Industry Development Forum has 
Successfully convened.)

Since Hisense launched the world's first 100-inch laser TV in 2014, the 
resolution of Laser TV has advanced from 2K to 4K, the illumination source has 
been improved from monochrome to two-color to three-color, and the size of TV 
has developed from 100-inch to 300-inch and then to 75-inch. In only five 
years, from one product to one industry, from one company to a group of 
companies, laser TV has shown huge market potential and technological vitality. 
Today, more than 20 global complete-machine companies including LG and 
Changhong have also embarked on developing laser TV, and the number of 
companies from both upstream and downstream industrial chains has exceeded 100, 
including Texas Instruments, Ricoh. Nichia, and DNP. 

SOURCE Hisense