Country for PR: United States
Contributor: PR Newswire New York
Tuesday, October 01 2019 - 04:14
AsiaNet
Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform
NEW YORK, Oct. 1, 2019 /PRNewswire-AsiaNet/ --

--Vungle promotes Jeremy Bondy to Chief Operating Officer 

Blackstone (NYSE:BX) announced today that private equity funds managed by 
Blackstone ("Blackstone") have completed the previously announced acquisition 
of Vungle, a leading performance marketing platform for in-app video 
advertisements on mobile devices.

Logo - https://mma.prnewswire.com/media/391980/Vungle_Logo.jpg

Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, 
including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, 
among others. The company serves more than 4 billion video views per month over 
a billion unique devices, and is consistently ranked No.1 for cross-platform 
user retention by industry mobile performance indexes. Vungle is headquartered 
in San Francisco, with offices in London, Berlin, Beijing, Tokyo, Singapore and 
Seoul.

The acquisition brings together Vungle's leading performance marketing platform 
for in-app advertising with Blackstone's demonstrated success in partnering 
with category leaders to support and accelerate their growth.

"Vungle's rich expertise in the high-growth, in-app performance advertising 
market and strong focus on the mobile experience position the company well for 
continued success," said Sachin Bavishi, principal at Blackstone. "We are 
excited to support Vungle as it continues to expand its platform capabilities 
and enter new markets to better serve advertisers and publishers."

Martin Brand, a senior managing director at Blackstone, said: "We are pleased 
to complete this transaction, and look forward to investing in Vungle and 
pursuing a business plan focused on accelerating growth."

Rick Tallman, CEO of Vungle, said: "We are delighted to join the Blackstone 
portfolio of companies and kick off the next chapter of Vungle's story. With 
Blackstone's resources and expertise, we will build upon our proven track 
record as a trusted guide for mobile growth and engagement for the world's 
largest brands." 

Concurrent with the completion of the transaction, Vungle is promoting Jeremy 
Bondy to the newly created role of chief operating officer. He will continue to 
oversee global revenue and Vungle Creative Labs, while ensuring operational 
excellence across the business. 

"Jeremy is a seasoned and trusted leader who consistently delivers results," 
added Tallman. "Jeremy's sales and operational leadership have been 
instrumental to our rapid, profitable growth over the past five years. I look 
forward to working closely with him in his new role as we continue to expand 
our company and better serve our customers." 

Goldman Sachs & Co. LLC is serving as financial advisor to Vungle and 
Guggenheim Securities, LLC is serving as financial advisor to Blackstone on the 
transaction. DLA Piper LLP (US) is serving as legal advisor to Vungle and 
Simpson Thacher & Bartlett LLP is serving as legal advisor to Blackstone.

About Blackstone

Blackstone is one of the world's leading investment firms.  We seek to create 
positive economic impact and long-term value for our investors, the companies 
in which we invest, and the communities in which we work.  We do this by using 
extraordinary people and flexible capital to help companies solve problems.  
Our businesses, with $545 billion in assets under management, include 
investment vehicles focused on private equity, real estate, public debt and 
equity, non-investment grade credit, real assets and secondary funds, all on a 
global basis.  Further information is available at www.blackstone.com. Follow 
Blackstone on twitter @Blackstone.

About Vungle

Vungle is the trusted guide for growth and engagement, transforming how people 
discover and experience apps. Mobile application developers partner with Vungle 
to monetize their apps through innovative in-app ad experiences that are 
inspired by insight and crafted with creativity. Advertisers depend on Vungle 
to reach, acquire, and retain high-value users worldwide. Vungle develops tools 
that include data-led buying and UX recommendations, ad format innovation, 
creative automation, and more. Vungle's data-optimized ads run on over 1 
billion unique devices to drive engagement and increase returns for publishers 
and advertisers ranging from indie studios to powerhouse brands, including 
Rovio, Zynga, Pandora, Microsoft, and Scopely. The company is headquartered in 
San Francisco and has offices around the world in London, Berlin, Beijing, 
Tokyo, Seoul, Singapore. For more information, visit www.vungle.com or follow 
the company on Twitter @Vungle

SOURCE: Vungle

CONTACT: Leslie Clavin, SHIFT Communications for Vungle, (415) 591-8440, 
vungle@shiftcomm.com

Translations

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