Country for PR: United States
Contributor: PR Newswire New York
Thursday, October 03 2019 - 05:30
AsiaNet
Wizarding World Digital Introduces The Official Harry Potter Fan Club And New Mobile Hogwarts Sorting Ceremony
LONDON, Oct. 3, 2019 /PRNewswire - AsiaNet/--

  -- Bringing fans closer to the magic 

Wizarding World Digital today announces the launch of The Official Harry Potter 
Fan Club, which can be experienced through the first ever Wizarding World app - 
a Harry Potter and Fantastic Beasts mobile companion, and new, interactive 
Wizarding World website. Whether you've considered Hogwarts a home for over 20 
years, or you've only recently been bewitched by a Niffler, everyone can now 
immerse themselves in the ever-expanding magical universe in new and innovative 
ways.

Photo - https://mma.prnewswire.com/media/1004632/WWD_Mobile.jpg
Logo -  https://mma.prnewswire.com/media/1004631/wizarding_world.jpg


The Wizarding World app allows users to discover which house they belong to 
with a re-imagining of the famous Hogwarts Sorting Ceremony, featuring J.K. 
Rowling's original questions and a new augmented reality Sorting Hat, whilst 
those fans that have been previously sorted can reaffirm their house pride.  
The new app is also packed with fresh content including exclusive videos, 
interactive quizzes and Secret Codes, plus the new fanzine 'Wizarding Weekly', 
putting the best of Harry Potter and Fantastic Beasts right at your fingertips.

WizardingWorld.com – the new online home of Harry Potter and Fantastic Beasts 
is where fans can enjoy all they loved from Pottermore.com, but with a trunk 
full of original content and new interactive experiences. Delve deeper into the 
stories you love, get behind-the-scenes details and enjoy all your favorites 
from J.K Rowling's archive of writing for Pottermore.

Accessible through both the app and the website, fans will be able to join The 
Official Harry Potter Fan Club for free. This will provide them with curated 
experiences from the Wizarding World, including an official Fan Club newsletter 
and member benefits. And soon, fans will have the option to enhance their 
membership experience with Wizarding World Gold, a yearly paid subscription 
that comes with a unique, annual gift and is packed with exclusives and special 
offers - all of the magic you love and more!

All these great experiences and features can be unlocked by registering for a 
personalised Wizarding Passport which is a fan's magical identity and holds 
their defining traits such as their Hogwarts house, Patronus and Wand. 

Paul Kanareck, Managing Director of Wizarding World Digital says: 'The Harry 
Potter global phenomenon continues to be loved by fans of all ages – from the 
millions of people who discover the books for the first time to those who 
explore the movies, audiobooks, stage play, visitor attractions and games each 
year. We have a wonderful opportunity to create new experiences including a fan 
club for the digital age, which offers an amazing breadth of content and new 
interactive platforms that will give our fans around the world a truly 
connected experience across the Wizarding World universe.'

The Wizarding World app, available with the newly reimagined Hogwarts Sorting 
Ceremony can be downloaded today for free in the initial launch territories on 
the App Store for iPhone and Google Play for Android. Selected features will 
also be hosted globally online at WizardingWorld.com for fans who cannot access 
the app at this stage. 

                               Media Contacts:

                                     UK

       Wizarding World Digital - Anoushka Awad: Anoushka.awad@wwdigital.com

                                     US

       Allied Global Marketing - Ken Langdon: Klangdon@alliedglobalmarketing.com

Notes to Editors: 

To join the free Official Harry Potter Fan Club today and stay up to date, 
visit WizardingWorld.com to receive the latest information and download the 
Wizarding World app. 

Join fans around the world to Discover Where You Truly Belong with the 
reimagined Hogwarts Sorting Ceremony. Show your #HousePride and share with us 
across Instagram, Facebook, Twitter @WizardingWorld

Access official images and campaign trailer: here( 
https://c212.net/c/link/?t=0&l=en&o=2598269-1&h=3738845360&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Foaup1yxmhhb434g%2FAADLIsgJQBDKIjCAtp5qvc3Va%3Fdl%3D0&a=here 
)

Wizarding World app is available on Android and iOS smartphones and can be 
downloaded for free in the Apple Store and Google Play. The app is available in 
the UK, Ireland, US, Canada, Australia, and New Zealand and will be rolling out 
to more territories in the coming weeks.

Pottermore.com moves to its new home of WizardingWorld.com from 2nd October 
2019. The archive of content from Pottermore will be available alongside more 
fresh, exclusive and interactive content on the new website.

Wizarding World Gold is a new annual, paid subscription which will be available 
soon in the initial launch territories of the US and UK.  

ABOUT 

Wizarding World Digital 
Wizarding World Digital is a joint venture between Pottermore Ltd and Warner 
Bros. and is dedicated to delivering innovative and digital experiences for all 
fans of the Wizarding World. In 2019, it launched the Wizarding Passport, 
Wizarding World mobile app, WizardingWorld.com and The Official Harry Potter 
Fan Club. 

Wizarding World
More than two decades ago, a young Harry Potter was whisked onto platform nine 
and three-quarters at King's Cross Station, and readers everywhere were swept 
along with him into a magical universe, created by J.K. Rowling.  In the years 
since, the seven Harry Potter bestsellers have inspired eight blockbuster 
movies, an award-winning stage play, and, more recently, the start of the 
Fantastic Beasts five-film series. People of all ages have been enthralled by 
these extraordinary adventures, set within an expanding universe, inspired by 
the vision of J.K. Rowling. For today's growing worldwide fan community, and 
for generations to come, the Wizarding World welcomes everyone to explore more 
of this magical universe — past, present and future. The Wizarding World also 
provides fans with an instant, trusted kite-mark of quality and authenticity.

Pottermore Publishing
Pottermore Publishing is the global digital publisher of the Harry Potter and 
Fantastic Beasts series as well as other audiobooks and eBooks from the 
Wizarding World.  It leads the way in innovative digital publishing and to 
bring new generations of readers together with long-standing fans, celebrating 
and bringing to life the stories that first began with the Boy Who Lived. Visit 
www.PottermorePublishing.com for the full range of publishing, including 
language availability as well as forthcoming releases.  

Warner Bros. Entertainment
Warner Bros. Entertainment Inc. is a fully integrated, broad-based 
entertainment company and a global leader in the creation, production, 
distribution, licensing and marketing of all forms of entertainment and their 
related businesses. A WarnerMedia company, Studio is home to one of the most 
successful collections of brands in the world and stands at the forefront of 
every aspect of the entertainment industry, from feature film, television and 
home entertainment production and worldwide distribution to DVD and Blu-ray, 
digital distribution, animation, comic books, videogames, product and brand 
licensing, and broadcasting. The company's vast library, one of the most 
prestigious and valuable in the world, consists of more than 100,000 hours of 
programming, 8,600 feature films and 5,000 television programs comprised of 
tens of thousands of individual episodes. 

SOURCE: Wizarding World Digital