Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, October 08 2019 - 00:00
AsiaNet
Habanos, S.A. Presents an Exclusive Preview of the H. Upmann Magnum 56 Jar at Cannes
HAVANA, October 8, 2019 /PRNewswire-AsiaNet/ --

- The H. Upmann Magnum 56 Jar is a unique product intended for the Duty Free 
and Travel Retail channels only
- This new release was presented exclusively at The Duty Free & Travel Retail 
Global Summit held in Cannes, France

Habanos, S.A. has presented the H. Upmann Magnum 56 Jar at The Duty Free & 
Travel Retail Global Summit held in Cannes, a new exclusive product for these 
two distributing channels. The jar contains 20 units of the Magnum 56 (ring 
gauge 56 x 150 mm length) vitola of the prestigious H. Upmann brand.

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8620051-habanos-h-upmann-magnum-56-jar-cannes 


This vitola belongs to the brand considered to be the benchmark of the more 
refined Habanos and is launched in the market in a 20-unit jar containing 
Habanos made "Totalmente a Mano con Tripa Larga" - Totally by Hand with Long 
Filler – from leaves specially selected by expert Cuban torcedores –cigar 
rollers- from the Vuelta Abajo* area in Pinar del Río*, considered to be the 
best tobacco-growing region in the world.

The Magnum 56 vitola is a Habano featuring a heavy ring gauge following current 
trends of Habano lovers and has a smooth to medium-strength flavour that 
characterises this brand's blend.

The International Duty Free & Travel Retail Global Summit at Cannes (France), 
organised by the TFWA World Exhibition & Conference, was held between Sunday 
29th of September and Friday 4th of October. In addition to the H. Upmann 
Magnum 56 Jar, Habanos, S.A displayed some of the most emblematic 2019 launches 
such as the Trinidad Media Luna and Topes, Romeo y Julieta Maravillas 8, that 
celebrates the Chinese New Year and Quai d'Orsay Senadores Limited Edition 
2019. This Global Summit showcased premium brands where visitors were also able 
to enjoy several conferences and workshops that completed a comprehensive 
programme.

This event in Cannes was the perfect occasion to celebrate the 25th Anniversary 
of Corporacion Habanos, S.A. by organising a special tribute dinner with the 
presence of all of the Habanos, S.A. top executives and many of its major 
distributors from all over the world.

A special mention must be made of Herman Upmann, the creator of the H. Upmann 
1844 brand. A German banker whose love for Habanos led him to settle in Havana 
in 1840 where he founded a bank and a Habanos factory. The bank closed, but his 
Habanos brand remains to this day, and is considered to be an example of the 
most refined Habanos, with a smooth to medium-strength flavour. The gold medals 
adorning the box were won by the brand in no less than eleven international 
fairs throughout the nineteenth century and are a distinctive element of its 
presentation. With a vitola range characterised by its mild to medium flavour, 
the Linea Magnum Habanos are highly recognisable.

*Protected Appellations of Origin

Graphic Material: https://fileshare-emea.bm.com/fl/5zXw6zE1Yb 

For further press information: 
press.habanos@yr.com 
Carla Lladó  
Tel: +34-669-54-69-09
Leyre Merino  
Tel: +34-93-201-10-28

Photo - https://mma.prnewswire.com/media/1005673/The_H_Upmann_Magnum_56_Jar.jpg 

Source: HABANOS SA
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