-- Parent Company of Visual Content Leader Splashlight Adds Data-Driven,
   Intelligent Media Insights to Expand Offering of Sophisticated Marketing
   Tools 

LiiV (TM), the parent company formed by the owners of Splashlight, announced it 
has acquired Telmar (TM) ( 
https://c212.net/c/link/?t=0&l=en&o=2603157-1&h=3843707330&u=https%3A%2F%2Fwww.telmar.com%2F&a=Telmar 
), the intelligent media insights company, with a 51-year track record and 
25,000 users internationally. 

Logo - https://mma.prnewswire.com/media/1006985/LiiV_Logo.jpg 

The combination of Splashlight and Telmar will bring to market the new 
discipline of creative intelligence, which is a breakthrough way to gather data 
about creative campaigns and provide marketers with meaningful understanding of 
their audiences without invading personal privacy. 

"LiiV was inspired by a vision for creative intelligence, which until now was 
carried out through Splashlight alone," said James Ingram, Founder of LiiV and 
CEO of Splashlight and Telmar. "Telmar is another critical part of the creative 
intelligence roadmap. Their mastery of varied streams of audience data is key 
to unlocking commercial and creative success for over 700 clients, and a new 
generation of marketers."

"At Telmar, we're renowned as a trusted hands-on partner for the biggest 
agencies, brands and publishers," said Corey Panno, Telmar's Senior Vice 
President. "As part of LiiV, we're looking forward to applying our expertise in 
media planning and insight mining to help marketers better address a new set of 
challenges."

Operating under the same umbrella, Splashlight and Telmar bring a more 
complete, cohesive solution to the market. Creative intelligence technology 
measures consumers' reaction to images in a way that helps brands reach the 
right targets and hone campaigns for those specific audiences.

In turn, creative intelligence is a key component to the emerging science of 
digital anthropology, giving researchers a non-invasive way to study how we 
live, work, and play. 

The world desperately needs new inventions that help decision-makers understand 
digital life and its connection to physical life. Through digital anthropology, 
LiiV is providing new ways to understand the reality of how we live today, how 
we create identities, and how we socialize, all the while maintaining our 
personal privacy. This allows for deeper insight into how consumers engage with 
visual content and brand messaging, by taking into account a bigger set of data 
points around human behavior. 

"The formation of LiiV is incredibly meaningful to us, not just as a business, 
but for what it will do for creative professionals worldwide. We want to 
provide better ways of understanding people, their behavior, and what makes 
them thrive," said Benoit Lagarde, Founder of LiiV and Co-Founder of 
Splashlight, and Chairman of Telmar. "We're starting with these two companies, 
but these are just the first connections in the rapidly evolving intersection 
of technology, creativity and human science, that make up the field of digital 
anthropology."

About LiiV 
Splashlight Holding LLC dba LiiV is a holding company founded to enable 
creative intelligence through advocacy, thought leadership, academic 
partnerships, and technology platforms. Founded by James Ingram and Benoit 
Lagarde, backed by Boathouse Capital, and led by a world-class management team, 
LiiV invests in and builds strategic, cutting edge organizations that sit at 
the intersection of technology, creativity, and human science. For more 
information about LiiV and its subsidiaries, please visit LiiV.com

About Telmar
Telmar Group Inc. is the world's largest independent provider of strategic 
targeting and media planning solutions to advertisers, marketers, agencies, 
media companies, and data suppliers. Over 25,000 users across 100 countries are 
supported by Telmar's 51 year track record of providing innovations in 
data-agnostic solutions to analyze thousands of consumer and media data sets to 
assess target markets, audience, reach and frequency, and media performance.

SOURCE: LiiV

CONTACT: Dan Capawana, Resound Marketing for LiiV, dan@resoundmarketing.com, +1 
(609) 279-0050 x109