Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 16 2019 - 17:30
AsiaNet
Asahi Breweries Europe Group, Utilising PrimeRevenue's Supply Chain Finance Programme, Wins EuroFinance Award for Innovation in Risk and Financing
COPENHAGEN, Denmark, Oct. 16, 2019 /PRNewswire-AsiaNet/--

--Asahi to present detailed case study at annual EuroFinance flagship 
conference, October 16-18, Copenhagen

PrimeRevenue, Inc. ( https://primerevenue.com/ ), the leading provider of 
working capital financial technology solutions, today congratulates Asahi 
Breweries Europe Group on receiving the Innovation in Risk and Financing Award 
at EuroFinance's annual flagship conference. 

Logo - https://mma.prnewswire.com/media/772155/PrimeRevenue_UK_Caption_Logo.jpg

The award recognises Asahi's supply chain finance (reverse factoring) 
programme, powered by PrimeRevenue, in which 95% of suppliers on the platform 
are actively using the solution to accelerate payment on their invoices.

Asahi chose PrimeRevenue after its UK-based relationship bank discontinued 
supply chain finance in key markets where Asahi suppliers were based. Guided by 
PrimeRevenue's proven programme implementation and onboarding methodology, the 
migration from the bank to PrimeRevenue's multi-funder platform was 
nondisruptive for suppliers. 

"The key thing was we had to maintain the pricing because we already had 
100-odd suppliers on the old platform," said Anthony Buchanan, Treasurer of 
Asahi Breweries Europe. "We had to maintain the discount rate -- and we also 
wanted to be able to plug banks in, rather than have a situation where the bank 
withdraws from the market and our suppliers lose the opportunity."

Since implementing the programme, more than 450 suppliers have been onboarded 
with another 100 planned to join in the next 18 months. The solution has seen 
more than gpd522m in invoices traded in the last year. 

"I commend the Asahi treasury team for their commitment to sustainability and 
supplier health," said PJ Bain, CEO, PrimeRevenue. "Asahi has shown true supply 
chain excellence with their strategic vision for improving financials as well 
as their determination to implement a solution that provides working capital 
benefits throughout the entire value chain. I congratulate Anthony and his 
colleagues on their well-earned win of this prestigious award." 

Asahi will present their detailed case study at EuroFinance's flagship 
conference on October 16-18, 2019 in Copenhagen.

About PrimeRevenue
PrimeRevenue's supply chain finance (reverse factoring) solutions help 
organisations in 80+ countries optimise their working capital to efficiently 
fund strategic initiatives, gain a competitive advantage and strengthen 
relationships throughout the supply chain. As the leading provider of working 
capital financial technology solutions, PrimeRevenue's diverse multi-funder 
platform processes more than $200 billion USD in payment transactions per year. 
The company is headquartered in Atlanta, with offices in London, Prague, 
Frankfurt, Hong Kong and Melbourne. Additional information about PrimeRevenue 
can be found at www.primerevenue.com | Twitter: @primerevenue ( 
https://c212.net/c/link/?t=0&l=en&o=2609418-1&h=460386108&u=https%3A%2F%2Ftwitter.com%2Fprimerevenue&a=%40primerevenue 
) | LinkedIn: www.linkedin.com/company/primerevenue.

Media Contact:
Ariane Wolff
Warner Communications
ariane@warnerpr.com
+1-978-729-3542 (U.S.)

SOURCE: PrimeRevenue, Inc.