On October 12, four MINISO x Marvel IP stores were opened in Brazil, three in 
Sao Paulo and one in Rio. As it happened to be Children's Day in Brazil, MINISO 
prepared a little surprise for children entering the store - a free sticker of 
Marvel heroes. Under the dual influence of MINISO and Marvel, the opening of 
the IP store attracted a huge number of Brazilian internet celebrities and fans 
to line up for shopping. The sales increased nearly sixfold on that day.

Photo - https://photos.prnasia.com/prnh/20191015/2611071-1 
(MINISO x Marvel IP store develops in the Brazilian market)

The Brazilian market is an important target market for MINISO in South America. 
It is directly managed by the head office. It has an excellent operation 
management team and the most complete hardware and software configuration. In 
August, 2017, MINISO opened the first store in Brazil. After two years of 
development, there are more than 50 stores in the Brazilian market so far. 
MINISO brings high-quality, reasonably priced and well-designed products, which 
are highly praised and even have a huge impact on the local retail industry, to 
the Brazilian people. The arrival of the IP stores will not only help MINISO 
grow in the Brazilian market but also bring big surprises to Marvel fans in 
Brazil.

Marvel is the world's top IP, whose fans come from all over the world. MINISO, 
in collaboration with Disney headquarters, is authorized to produce and sell 
Marvel co-branded products in more than 120 countries and regions. Since May 
2019, MINISO has launched Marvel co-branded products in more than 20 countries 
and regions around the world.

This time the MINISO x Marvel IP stores have been successfully set up in 
Brazil, with more than 400 SUKs, which will be increased in the future. All the 
Marvel co-branded products in the stores range in price from 4.99 reals to 
73.49 reals, which is a huge price advantage over similar products in the 
market.

MINISO has always been committed to turning consumers into fans and providing 
fans with cost-effective products. It selects globally reputable suppliers to 
ensure the quality of raw materials, and strictly controls the cost and profit, 
so that fans can buy high quality products at reasonable prices and improve the 
quality of life and happiness. The news of the opening of four MINISO x Marvel 
IP stores in Brazil was known by many local MINISO fans on social media, who 
signed up for the opening ceremony, and the limited number of VIP seats were 
reserved immediately. On the opening day, the customer flow and customer unit 
price of 4 stores broke the record.

In addition to the four stores opened that day, 16 new Marvel IP stores are in 
the works and will be opened in November, according to the director of MINISO 
Brazilian market. "Fans in Brazil have a strong desire to consume and have 
spending power. The key is to produce the right product, and the price must 
surprise consumers," said the director. He also indicated that the competitor 
retail brands are rare in the Brazilian market. MINISO has great potential 
developing in Brazil. Because MINISO is not only rich in SKU, with a sense of 
design and high quality, and pursuing lower and more reasonable prices, but 
also looks forward to bringing the most surprising products and lifestyle to 
fans in this market.

SOURCE: MINISO