Swedish watch and jewelry brand, Daniel Wellington, announces the release of 
its Iconic Link Collection and global campaign faces, the biggest product 
launch to date. 

Photo - 
https://mma.prnewswire.com/media/1012086/Daniel_Wellington_Model_With_Watch.jpg

"It's been three years in the making, but on my mind since day one," said 
Daniel Wellington founder Filip Tysander.

The Iconic Link launches alongside the release of the brand's much-anticipated 
global campaign faces: American model Hailey Bieber, NFL player Odell Beckham 
Jr., Chinese singer-songwriter Lay Zhang, South Korean model and actress Sung 
Kyoung Lee, Bollywood actors Ayushmann Khurrana and Radhika Apte, and 
Argentinian soccer player Paulo Dybala. 

The seven faces, each an icon in their own right, perfectly capture the new 
Iconic Link's bold and modern sensibility. 

"We thoughtfully selected the seven faces representing this launch with the 
word 'icon' in mind. Daniel Wellington is truly a global movement, and the 
selection of these faces capture our global scope, featuring iconic leaders in 
fashion, sport and entertainment from all over the world," said Daniel 
Wellington CMO Anders Hedman. 

The new watch is available in polished stainless steel or refined rose gold 
plating, and features a luxurious metal bracelet with three-piece links; 
comprised of solid steel, individually crafted pieces in an elegantly tapered 
form. The sculptural lines of the raised midpiece blend effortlessly with the 
watch case, giving the brand's twelve index dial a modern silhouette. 

"The attention to detail paid to this new collection is unparalleled--from 
custom mixing an exclusive rose gold-tone, to ensuring the metal bracelet flows 
seamlessly from the watch case, each and every piece of this new watch was 
diligently crafted with luxurious design in mind," said Hedman. 

The Iconic Link Collection is available in three sizes, 28 MM, 32 MM, and 36 MM 
and is available at https://danielwellington.com and Daniel Wellington stores 
worldwide. 

About Daniel Wellington:

Founded in 2011 in Stockholm, Sweden, Daniel Wellington represents 
detail-oriented design at its finest. The brand's iconic watches and classic 
jewelry have wide-ranging appeal, worn on all occasions by men and women around 
the world.

SOURCE: Daniel Wellington

CONTACT: erin.curran@bollare.com