"With just a stainless steel container and some water, by observing the foaming 
of the tumbling liquor, the liquor maker can accurately judge its alcoholic 
strength within an error margin of less than 0.1% v/v. This is amazing," said 
Mr. Sin, chief China correspondent with the Korean Central News Agency as he 
was watching the "beating liquor foam" performance at Shaanxi Xifeng Liquor on 
October 15. 

This event, dubbed 70 Years of Great Progress -- Overseas Media Representatives 
Visit Shaanxi in 2019, with its primary purpose being to facilitate the visit 
and interviews with personnel from the Shaanxi Xifeng Liquor Group, was hosted 
by the Shaanxi Provincial Government Information Office. The media interview 
group, made up of 12 journalists from nine countries, observed the Xifeng 
Liquor production process, looked over the Xifeng Liquor Cultural Center, and 
inspected the large Xifeng Liquor containers. They formed an understanding of 
the unique Xifeng Liquor distilling process and learned about the 
long-established Xifeng Liquor culture.

In the Xifeng Liquor Storage and Blending Workshop, the journalists were 
intrigued by the rows of unusual large liquor containers and they scrambled to 
learn about the production process and storage protocols. Xifeng Liquor has a 
long history and it represents a highly-developed culture. It is an important 
carrier for China to continue on with its rich liquor culture. The Xifeng 
Liquor Group is located in Liulin Town, Baoji, Shaanxi Province. It is the 
largest liquor manufacturer in Northwest China and ranks 4th on the Value 
Ranking List of Chinese Liquor Brands.

"Xifeng Liquor is distilled from selected high-quality raw grain, using a 
complicated ancient method and a single production cycle that takes one year. 
The freshly-distilled liquor must then be stored for at least three more years 
before it can be used in the final product," said Jia Zhiyong, vice chairman 
and general manager of the Xifeng Liquor Group. "I hope that people from other 
countries can really get a feel for the unique charm of Xifeng Liquor by 
experiencing the distilling and blending processes and tasting the liquor while 
they are here. I hope they will add Xifeng Liquor to their imbibing habits 
which will bring more relaxation and contentedness to the lives of people 
around the world."

Source: The Shaanxi Provincial Government Information Office

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=348093

   Caption: The media interview group observed the Xifeng Liquor production 
process.