Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, October 23 2019 - 12:15
AsiaNet
Axis Communications: Privacy protection becomes a priority in video surveillance
TOKYO, Oct. 23, 2019 /PRNewswire-AsiaNet/--

Organizations can ensure privacy and compliance through technology 


Axis Communications is making it easier than ever to protect people's privacy 
when undertaking video surveillance. While the use of surveillance is becoming 
more widespread, public awareness over their rights has been heighted by 
initiatives like GDPR in Europe and FISMA in the US. Organizations have to show 
how they are safeguarding privacy to not only protect their brand perception, 
but also comply with rules and regulations. Axis provides technologies that 
help protect people's privacy both in live and recorded video. 

Logo - https://photos.prnasia.com/prnh/20190614/2496809-1logo 

Static masking

Long available as a standard feature with Axis network video products, static 
masking is ideal in situations where there is a defined area of a camera view 
where you have no need or right to monitor. It permanently masks a selected 
area from view. Since the mask is burned into all video streams from the 
camera, there is no way to unmask it once the video is generated, guaranteeing 
privacy where required.  

Masking with mosaic

The traditional static privacy mask involves masking with opaque blocks. Newer 
Axis cameras support this as well as a mosaic masking technology that allows a 
defined area in the camera view to be shown in very low resolutions. It makes 
it possible to roughly see movements in the masked area but not personally 
identifiable details. This static mosaic privacy mask is now available not only 
in Axis fixed cameras, but also in pan-tilt-zoom (PTZ) cameras like the newly 
launched AXIS Q6075 PTZ Network Cameras( 
https://www.axis.com/products/axis-q6075).

Dynamic privacy masking

As reflected in AXIS Live Privacy Shield( 
https://www.axis.com/products/axis-live-privacy-shield), dynamic privacy 
masking is an option that safeguards privacy by anonymizing moving objects in 
live or recorded video while allowing users to monitor activities or movements. 
AXIS Live Privacy Shield is an analytics application that works in selected 
Axis cameras and is ideal for use in indoor environments with good, stable 
lighting. While the dynamic masking is permanent in live or recorded video, the 
application can simultaneously support a separate stream without dynamic 
masking, if required. This flexibility allows authorized users to view video 
without dynamic masking for forensic purposes.

Video Redaction before export 

Video redaction is a feature in AXIS Camera Station( 
https://www.axis.com/products/axis-camera-station) video management software, 
making it easy to mask objects and innocent bystanders before sharing with 
third-parties. 

About Axis Communications

Axis enables a smarter and safer world by creating network solutions that 
provide insights for improving security and new ways of doing business. As the 
industry leader in network video, Axis offers products and services for video 
surveillance and analytics, access control, and audio systems. Axis has more 
than 3,000 dedicated employees in over 50 countries and collaborates with 
partners worldwide to deliver customer solutions. Axis was founded in 1984 and 
has its headquarters in Lund, Sweden. For more information, please visit 
www.axis.com.

SOURCE  Axis Communications
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