Matt Clark's Screen-based Art Highlights Depth and Grandeur of Premium Brand's 
Cutting-edge Display Technology and Visionary Design 

LG SIGNATURE continues to usher in the future of television with pioneering 
achievements that include a TV that hangs on the wall like a piece of art, the 
world's first rollable TV, and now, an 88-inch 8K OLED TV with unrivalled 
picture quality. To highlight the brand's enduring technological leadership and 
help communicate its highly evolved display and design identity, LG SIGNATURE 
turned to Matt Clark, the world-renowned visual artist, for an evocative 
collaboration.

Video - https://cdn4.prnasia.com/002071/mnr/201910/lg/video.mp4 
(Video Caption: LG SIGNATURE collaborates with Matt Clark on mesmerizing 
artwork)

Matt Clark, founder and creative director of London-based art collective United 
Visual Artists (UVA), has risen to the apex of the contemporary art scene with 
installations that employ light, sound and movement to provoke emotional and 
physical responses in viewers. Merging diverse elements such as music, video, 
and digital technology, he is known for producing thought-provoking pieces that 
push boundaries and expand the definition of art. Much like LG SIGNATURE, Clark 
is interested in translating complex ideas into something that can be 
intuitively grasped.

Clark's UVA has created a screen-based artwork titled Axiom that continues his 
use of contemporary technologies to communicate multifaceted concepts. 
Employing LG SIGNATURE's premium OLED TV as a light-based canvas, the exclusive 
artwork explores the tension between surface and volume, and draws conceptual 
inspiration from the influential English novella, Flatland. The UVA has 
skillfully combined color, line and animation to transform the flat surface of 
the LG OLED screen into a seemingly three-dimensional space, reinforcing the 
dynamic depth and movement made possible by the company's unique display 
technology.

"What's interesting with this commission is that we have a true blackness to 
work with, and that creates all sorts of opportunity, in terms of how we deal 
with depth, color, and volume," said Clark, discussing the LG SIGNATURE 
collaboration.

After unveiling Axiom at IFA 2019, he went on to participate in the Masters' 
Talk, an exclusive panel discussion held at this year's London Design Festival. 
Sharing his views on the relationship between art and technology, Clark noted 
that a collaborative project such as Axiom is a great way for an artist to 
explore new ideas and different mediums.

LG SIGNATURE recently launched the world's first 8K OLED TV, which boasts a 
massive 88-inch 8K Ultra HD resolution (7,680 x 4,320) display. Offering the 
most immersive viewing experiences to discerning consumers around the globe, LG 
SIGNATURE continues to be a revolutionary force in the TV industry and an 
exemplar of how art and technology go hand in hand.

About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind - streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

Source: LG SIGNATURE