Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, October 23 2019 - 15:00
AsiaNet
Latest Firefox Brings Privacy Protections Front and Center
TAIPEI, Oct. 23, 2019 /PRNewswire-AsiaNet/ --

Letting Users Track the Trackers 

This year, Mozilla's Firefox has been pushing to build privacy-centric features 
in products that are on by default. With this move, Firefox is taking the 
guesswork out of how to give users more privacy online thanks to always-on 
features like blocking third-party tracking cookies and 
cryptominers(https://tinyurl.com/y2hjjq8a) also known as Enhanced Tracking 
Protection. Since July 2, Firefox has blocked more than 450 billion tracking 
requests that attempt to follow users around the web. 

Photo - https://photos.prnasia.com/prnh/20191022/2618151-1

Much of this work has been behind the scenes -- practically invisible to users 
-- making it so that whenever they use Firefox, the privacy protections are 
working for them in the background. 

But now with growing threats to privacy, it's clear that users need more 
visibility into how they're being tracked online so they can better combat it. 
That's why today Firefox is introducing a new feature that offers users a free 
report outlining the number of third-party and social media trackers blocked 
automatically by the Firefox browser with Enhanced Tracking Protection.

In some ways a browser is like a car, where the engine drives people to the 
places they want to go and a dashboard tells the basics like how fast they're 
going or whether they need gas. Nowadays, most cars go beyond the basics, and 
dashboards tell people much more than ever, like when they need to brake or 
when a car is in their blind spot, essentially taking extra steps to protect 
drivers. Similar to a car's dashboard, Firefox created an easy-to-view report 
within browser that shows users the extra steps it takes to protect them when 
they're online. So users can enjoy their time without worrying who's tracking 
them, potentially using their data or browsing history without their knowledge. 

The Firefox Privacy Protections report includes:

 -- See how many times Enhanced Tracking Protection blocks an attempt to tag 
users with cookies - One of the many unseen ways that Firefox keeps users safe 
is to block third-party tracking cookies. It's part of the Enhanced Tracking 
Protection that Firefox launched by default in September. It prevents 
third-party trackers from building a profile of users based on their online 
activity. Now, users will see the number of cross-site and social media 
trackers, fingerprinters and cryptominers we blocked on their behalf. 
 -- Keep up to date on data breaches with Firefox Monitor - Data breaches are 
not uncommon, so it's more important than ever to stay on top of users' email 
accounts and passwords. Now, users can view at a glance a summary of the number 
of unsafe passwords that may have been used in a breach, so that they can take 
action to update and change those passwords. 
 -- Manage passwords and synced devices with Firefox Lockwise - Now, users can 
get a brief look at the number of passwords they have safely stored with 
Firefox Lockwise. Firefox has also added a button where users can click to view 
their logins and update. They will also have the ability to quickly view and 
manage how many devices they are syncing and sharing their passwords with. 

"The industry uses dark patterns to push people to 'consent' to an unimaginable 
amount of data collection. These interfaces are designed to push you to allow 
tracking your behavior as you browse the web," said Selena Deckelmann, Senior 
Director of Firefox Engineering at Mozilla. "Firefox's Data Privacy 
Principles(https://www.mozilla.org/privacy/principles/) are concise and clear. 
We respect your privacy, time, and attention. You deserve better. For Firefox, 
this is business as usual. And we extend this philosophy to how we protect you 
from others online."

Check out and download the latest version of Firefox available 
here(http://mozilla.org/firefox/new).


Source: Mozilla 
Caption: A complete overview of Firefox Privacy Protections
Translations

Japanese