Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 23 2019 - 17:00
AsiaNet
Global fashion platform, SSENSE, launches a mobile app designed to offer a hyper-personalized shopping experience
MONTREAL, Oct. 23, 2019 /PRNewswire-AsiaNet/ --

-- Available worldwide, the SSENSE app enables users to intuitively explore 
over 40,000 styles and 500 designers.

SSENSE is pleased to announce the arrival of its first mobile app, now 
available globally for iOS devices. The SSENSE app was built by the SSENSE team 
as an enhanced mobile shopping experience to intuitively explore over 40,000 
items and 500 brands for men and women. The SSENSE app launches with newly 
introduced features that provide a hyper-personalized shopping experience, 
including personalized recommendations, intuitive search filters, and an 
enhanced sorting catalogue. The app is available to download via the Apple App 
store ( 
https://c212.net/c/link/?t=0&l=en&o=2618544-1&h=1113611550&u=https%3A%2F%2Fapps.apple.com%2Fapp%2Fapple-store%2Fid1418754101%3Fmt%3D8&a=Apple+App+store 
) in English, French, Japanese, and Mandarin.

Logo - 
https://mma.prnewswire.com/media/1015387/SSENSE_Global_fashion_platform__SSENSE__launches_a_mobile_app_de.jpg 


Photo - 
https://mma.prnewswire.com/media/1015388/SSENSE_Global_fashion_platform__SSENSE__launches_a_mobile_app_de.jpg 


Photo - 
https://mma.prnewswire.com/media/1015389/SSENSE_Global_fashion_platform__SSENSE__launches_a_mobile_app_de.jpg 


ADVANCED TECHNOLOGY
The SSENSE app was created entirely by its in-house team of technical and 
design experts. Utilizing proprietary algorithms and browsing behavior on its 
website, ssense.com ( 
https://c212.net/c/link/?t=0&l=en&o=2618544-1&h=2637144359&u=https%3A%2F%2Fwww.ssense.com%2Fen-us&a=ssense.com 
), the SSENSE mobile app makes shopping easier with hyper-personalized 
recommendations, an infinite catalogue of products, and intuitive filter 
options. Each recommendation model and algorithm was built by the SSENSE 
in-house data science, engineering, and product teams. The continuous scroll 
feature is a mobile-specific tool allowing for further product discovery. The 
feature was developed from a data-driven insight based on the high-frequency at 
which users engage with the "What Others Have Viewed" widget on ssense.com.

INTUITIVE DESIGN
SSENSE developed the app by speaking directly to its customers, deep diving 
into the features they really wanted, and developing iterations based on 
customer feedback, focus groups, and testing. With almost 80% of its audience 
between the ages of 18 to 34 years old, the SSENSE app is responsive to the 
swipes, taps, and pinches these users are innately accustomed to. The 
streamlined visual identity was intended to remove any obstacle for customer 
discovery and encourage exploration. The continuous scroll on the product 
landing pages and enhanced product description page--where 70% of the page is 
dedicated to the image--have been designed for users to navigate easily between 
similar styles to discover more. The mobile-enhanced design creates an optimal 
environment to shop the extensive catalogue of over 40,000 products from luxury 
and independent designers such as Gucci, Prada, 1017 ALYX 9SM, and Kwaidan 
Editions.

PERSONALIZED SHOPPING
The SSENSE app's homepage is tailored to the user, offering hyper-personalized 
product recommendations based on user preferences and shopping history. 
Recommendations tailored to the user will improve the more the app is used. The 
enhanced filtering options allow users to shop more personally by size, 
designer, and category.

Starting today, SSENSE also launches the first of a 4-part series on SSENSE 
TECH ( 
https://c212.net/c/link/?t=0&l=en&o=2618544-1&h=184846487&u=https%3A%2F%2Fmedium.com%2Fssense-tech&a=SSENSE+TECH 
), written by the technical experts at SSENSE. Articles will be published 
weekly and will share deep-dives into the product strategy, software 
development, UI/UX, and the collection layout system.

About SSENSE
SSENSE is a Montreal-based fashion platform with global reach. Founded in 2003, 
SSENSE is pacing the vanguard of directional retail with its mix of luxury, 
streetwear, and avant-garde labels. Almost 80% of its audience are between the 
ages of 18 to 34 years old. Currently serving 150 countries, generating an 
average of 76 million monthly page views, and achieving high double digit 
annual growth since its inception, its field of focus has grown beyond that of 
a typical e-commerce entity as it explores the nexus of content, commerce, and 
culture. More than just a retailer, SSENSE is becoming a cultural protagonist 
in its own right. For further information visit  https://www.ssense.com/.

For further information: press@ssense.com 

SOURCE:  SSENSE
Translations

Japanese