Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 23 2019 - 15:09
AsiaNet
Incubate, Measure and Amplify: The Circulate Initiative Launches Strategy to End Plastic Pollution and Build Thriving Circular Economies
OSLO, Norway, Oct. 23, 2019 /PRNewswire-Asianet/ --

-- The Incubation Network developed with SecondMuse is The Circulate 
Initiative's flagship program, supporting innovators across South and Southeast 
Asia and creating the conditions they need to succeed. 

At the 2019 Our Ocean Conference, Circulate Capital, the investment management 
firm dedicated to incubating and financing companies and infrastructure that 
prevent ocean plastic in South and Southeast Asia (SSEA), introduced The 
Circulate Initiative (TCI), a new nonprofit organization dedicated to ending 
ocean plastic pollution and building thriving, inclusive economies. TCI will 
focus on three areas – the incubation, measurement and amplification of new 
circular economy, waste management and recycling solutions that will eliminate 
ocean plastic and create economic and social benefits. The introduction took 
place at the Our Ocean side-event "Science, Policy and Finance to solve Ocean 
Plastic," co-hosted by Circulate Capital, The Circulate Initiative, Ocean 
Conservancy, and the National Geographic Society.

Circulate Capital founded TCI in response to Circulate Capital's on-the-ground 
assessment in South and Southeast Asia, which identified several factors that 
hinder the development of efficient, sustainable and investable circular waste 
management and recycling supply chains in South and Southeast Asia. These 
factors include a shortage of investable ventures, fragmented non-profit and 
community initiatives, and complex policy and regulatory frameworks. 

"Investment and philanthropic capital are both needed to build the systems 
required to turn waste into value and that will attract investors while 
generating positive environmental and socio-economic impacts. As we defined our 
investment program, we recognized the need to strengthen the pipeline of 
opportunities in the circular economy in South and Southeast Asia for all 
investors," explained Rob Kaplan, Founder and CEO of Circulate Capital. "The 
combined efforts of Circulate Capital and The Circulate Initiative and our 
other partners will increase the quality and quantity of investable 
opportunities for all investors while also demonstrating that investments in 
ocean plastic solutions can deliver financial returns. Our common goal is to 
catalyze the billions of dollars needed to solve the ocean plastic problem."

Kaplan added: "In addition to fostering more incubation mechanisms, we must 
develop significantly more accurate ways to measure the amount of plastic going 
into the ocean as well as the impact of our interventions so we can ultimately 
attract more investment dollars to the sector. Finally, we need to amplify the 
success stories and exciting work going on in this space to attract new 
entrepreneurs and to encourage the development of new investable ventures."

Backed by philanthropic, government and corporate partners, The Circulate 
Initiative is a U.S. registered 503(c)(3) organization. Former Managing 
Director of International Initiatives at Ocean Conservancy, Susan Ruffo, was 
appointed Executive Director.

TCI's flagship program will be The Incubation Network, an initiative originally 
launched in the fall of 2018 in partnership with SecondMuse. The Incubation 
Network is dedicated to accelerating solutions to prevent ocean plastic 
pollution in SSEA by supporting innovators across the regions and creating the 
conditions they need to succeed. This includes developing, promoting, and 
investing in innovative technologies, business models and entrepreneurs. The 
Incubation Network will create a connected network of innovators, investors, 
civil society organisations, and government leaders across SSEA that will 
collectively design and deliver programs that drive investment, innovation, and 
partnerships for inclusive and gender-responsive waste management and circular 
economy solutions.

"Ocean plastic is a systems problem that requires comprehensive systems 
solutions. A critical piece of the puzzle is stopping the flow of plastic 
before it ever reaches the ocean by improving waste collection and recycling. 
TCI does this by supporting entrepreneurs and ventures and building inclusive 
economies that drive and support the circular economy, from improving overall 
enabling conditions to mentoring individual entrepreneurs," highlighted Susan 
Ruffo, TCI's Executive Director.

Susan Ruffo also announced partners of The Incubation Network. "We are proud to 
announce that some of the best, most innovative business incubators and 
accelerators in South and Southeast Asia are joining The Incubation Network to 
help provide better opportunities for startups, entrepreneurs and innovators 
from around the world to tackle ocean plastic." The Incubation Network's 
partners include:      

 -- McKinsey.org (Global) 
 -- Impact Hub (Asia Pacific) 
 -- Ocean Plastic Prevention Accelerator (Indonesia) 
 -- InOff Plastic (Indonesia) 
 -- Climate Collective (India) 
 -- xchange (Philippines) 
 -- Circular Design Lab (Thailand)

"We are excited to announce members of The Incubation Network. Together with a 
range of other stakeholders from the public, civil society and private sectors, 
these partners have joined us on the path to support entrepreneurs and 
innovators to scale solutions aimed at stopping plastic from entering the 
ocean. Over the next five years we will see a seismic shift in the global 
narrative from Asia being seen as the source of ocean plastic, to Asia being 
seen as incubating the solutions to ocean plastic," said Simon Baldwin, 
Director of The Incubation Network at SecondMuse.  

For more information on The Incubation Network, please visit its website: 
www.incubationnetwork.com

About The Circulate Initiative( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=246666787&u=http%3A%2F%2Fwww.thecirculateinitiative.org%2F&a=The+Circulate+Initiative 
)

The Circulate Initiative (TCI) is a charitable organization founded to reduce 
the amount of plastic leaking into the ocean by incubating, measuring and 
amplifying solutions that advance the circular economy and improve waste 
management and recycling systems while promoting equity and economic 
prosperity. Funded by philanthropic, government and corporate partners, TCI 
will provide entrepreneurs, policy makers, and investors with the knowledge and 
skills they need to create and sustainably fund and operate plastic 
waste-reducing, inclusive, circular economies in emerging markets. TCI's goal 
is to support innovative, inclusive and sustainable waste management and 
recycling solutions through education, capacity building and technical 
assistance. In addition, TCI works to develop universal methods for measuring 
the impact of investments in the sector, and to share success stories and 
lessons learned across all stakeholders. TCI is a U.S. registered 503(c)(3) 
organization.

About Circulate Capital ( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=4292758074&u=https%3A%2F%2Fwww.circulatecapital.com%2F&a=Circulate+Capital 
)

Circulate Capital is an investment management firm dedicated to incubating and 
financing companies and infrastructure that prevent ocean plastic. We focus on 
the prevention of mismanaged plastic waste in countries located in South and 
Southeast Asia, regions that contribute disproportionately to ocean plastic 
pollution primarily because they often lack the critical waste infrastructure 
to manage the problem. We were created in collaboration with Closed Loop 
Partners and Ocean Conservancy, and our founding investors which include 
PepsiCo, Procter & Gamble, Dow, Danone, Unilever and The Coca-Cola Company, in 
addition to our latest investor, Chevron Phillips Chemical Company LLC. We are 
also supported by a blended finance partnership with the U.S. Agency for 
International Development (USAID), and many other leading consumer product 
goods and chemical companies, intergovernmental organizations and associations 
including 3M, American Chemistry Council, Kimberly-Clark, Partnerships in 
Environmental Management for the Seas of East Asia (PEMSEA) and the World 
Plastics Council.


About SecondMuse( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=3118361151&u=https%3A%2F%2Fsecondmuse.com%2F&a=SecondMuse 
)

For the past 10 years, SecondMuse has collaborated with visionary governments, 
corporations, foundations and startups to build 21st-century economies. Current 
programs include NYCEDC's Futureworks( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=2960614027&u=https%3A%2F%2Ffutureworks.nyc%2Fincubator%2F&a=Futureworks 
), the M-Corps( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=341585100&u=http%3A%2F%2Fmanufacturenewyork.com%2F&a=M-Corps 
) cleantech manufacturing program with NYSERDA, The Incubation Network( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=1101365430&u=https%3A%2F%2Fwww.circulatecapital.com%2Fincubator&a=The+Incubation+Network 
) with Circulate Capital to battle ocean plastics, and NASA's International 
Space Apps Challenge( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=2179326016&u=https%3A%2F%2Fwww.spaceappschallenge.org%2F&a=Space+Apps+Challenge 
). To learn more about SecondMuse, visit www.secondmuse.com or join SecondMuse 
on Twitter( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=3802186255&u=https%3A%2F%2Ftwitter.com%2Fsecondmuse%3Fs%3D17&a=Twitter 
) and Instagram( 
https://c212.net/c/link/?t=0&l=en&o=2619062-1&h=2949272190&u=https%3A%2F%2Fwww.instagram.com%2Fsecondmuse%2F%3Fhl%3Den&a=Instagram 
).

Media contact:

Cindy Stoller
Confluence Partners
917-331-0418
cstoller@confluencepartners.com



SOURCE: Circulate Capital
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