- In a meeting in Yichun, China, more than 90% of the publishers of the online 
game join the new organization - the National Legend Industry Alliance - with 
the goal of creating an original game brand - 

On October 22, 2019, a press conference and an unveiling ceremony for the 
National Legend Industry Alliance, an alliance based on the popular Chinese 
online game series Legend, was held in Yiyang New District, Yichun, Jiangxi 
Province. The event was streamed live by huanqiu.com. The establishment of the 
Alliance is not only of great significance to the research, development and 
management of the game series, but also gives birth to discussions on the 
practical implementation of an innovative approach to the next stage of 
development of the game industry and the new game culture.

Photo - https://photos.prnasia.com/prnh/20191024/2621033-1

As one of the iconic games in the Chinese game community, Legend has been 
popular in China for nearly 20 years, with more than 600 million registered 
users. The game series itself was a pioneer when it was first released and 
achieved great success based on the concept of playing for free. Formed as part 
of the continuous evolution of Legend, the National Legend Industry Alliance, 
which instantly became one of the most authoritative voices for the game 
series, is expected to help create an ecosystem that expands the game business 
to include a number of new cultural elements, including games, books, 
television programs and films, greatly promoting and building the game series 
as a cultural brand.

90 per cent of the 108 publishers of the Legend series of games have joined the 
Alliance, which will now represent every member's rights and interests. These 
game publishers are looking forward to the Alliance solving various issues 
related to the game series and to developing a new original brand around the 
series by creating a united portfolio of Legend series games. 

Supported by Yichun's city government as well as the city's Municipal Party 
Committee, the press conference was attended by top government leaders from 
both Yiyang New District and Yichun in addition to representatives from the 
business community. The government leaders from Yichun met with the business 
representatives at the event. Notably, the participating firms account for 90 
per cent of the Chinese game industry's total output value.

source: huanqiu.com