Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, October 29 2019 - 16:56
AsiaNet
Hertz Appoints General Sales Agents for Four Countries Across East and Southeast Asia
SINGAPORE, Oct. 29, 2019 /PRNewswire-AsiaNet/ --

Hertz Asia-Pacific has appointed Discover the World (DTW) as its General Sales 
Agent (GSA) for Cambodia, Laos and Myanmar. First Marketing has also been 
appointed as the GSA for Macau. DTW and First Marketing will manage the 
outbound sales of products and services of Hertz and its additional car rental 
brands Dollar, Thrifty, ACE and Firefly to domestic travel trade partners, 
corporate customers and leisure travellers.

Logo - https://photos.prnasia.com/prnh/20190829/2563703-1LOGO

Cambodian outbound travel is gradually rising, with almost 2 million traveling 
abroad in 2018, compared to 1.7 million[1] recorded the previous year, and 
outbound travellers from Laos made more than 3.2 million trips in 2018[2]. 
Macau has seen at least 10 million outbound travellers in 2019 so far[3], 
whereas Myanmar is projected to grow by an average of 10.6 percent per annum, 
to reach 1.7 million trips by 2021[4], showcasing the demand for car rental 
services as a result of increased outbound travel in these countries.

Vice President of Hertz Asia Pacific, Eoin MacNeill, said: "We are proud to 
announce Discover the World and First Marketing as the recently appointed GSAs 
in the region, as they share our passion and excitement to deliver customers 
car rental experiences globally from Hertz and its brands. Both GSAs have the 
expertise, capabilities and knowledge of the Hertz brands to ensure business 
growth, while adapting to the evolving mobility landscape. We're very grateful 
for our long-term partnerships with Discover the World and First Marketing."

DTW's Vice President, Ian Murray added: "Discover the World's experience and 
strong travel industry and corporate network will enable us to distribute 
extensive car rental options to both corporate and leisure holiday travellers. 

"Customers can benefit from the diversity of the Hertz portfolio to choose a 
rental which meets their needs and budgets at more than 10,200 locations 
worldwide. In addition, be assured they are receiving a quality, well 
maintained and safe vehicle, thanks to Hertz's modern fleet." 

DTW has held a long-term partnership with Hertz; for more than 26 years it has 
been operating as the Hertz GSA across many Asian countries as well as in the 
Ukraine and Guatemala. 

First Marketing has worked with Hertz since 2009, when they were first 
appointed GSA for Hong Kong. Kitty Law, General Manager for First Marketing 
said:

"Given its proximity to Hong Kong, similar culture and same dialect, First 
Marketing is the perfect choice to represent Hertz in Macau. We look forward to 
using our local knowledge to help meet the needs of all Hertz customers in 
Macau, and applying our deep understanding of the outbound travel market and 
strong relationship with the travel industry."

To celebrate their extended partnerships with Hertz Asia-Pacific, each GSA is 
offering their respective customers in Macau, Cambodia, Myanmar and Laos up to 
15% off rentals base price worldwide. The promotion applies to bookings made by 
30 November 2019 for pickups by 15 December 2019. Other terms and conditions 
may apply. 

For more details or to book, customers can visit: www.hertz.com/launchpromo

For overseas rentals, email:

Cambodia: Hertz_Cambodia@discovertherworldvietnam.com
Myanmar: Hertz_Myanmar@discovertheworldvietnam.com
Laos: Hertz_Laos@discovertheworldvietnam.com
Macau: hertzmacau@biznetvigator.com

For more information, commentary or images, please contact:

DAYLIGHT Agency
Zoe Guest 
Tel: +61-2-8235-7600 / +61-487-732-611
Email: zguest@daylightagency.com.au

About Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates 
the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 
company-owned, licensee and franchisee locations throughout North America, 
Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia 
and New Zealand. The Hertz Corporation is one of the largest worldwide rental 
companies, and the Hertz brand is one of the most recognized in the world. 
Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate 
Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through its 
specialty collections set Hertz apart from the competition. Additionally, The 
Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, 
operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business 
in international markets, and sells vehicles through Hertz Car Sales. For more 
information about The Hertz Corporation, visit: www.hertz.com.

About First Marketing

First Marketing Company Limited is a Hong Kong company that was founded in 
2009, with expertise in outbound car rental business. Experienced travel 
professionals provide solutions to global travel distribution with a local 
insight in strategy and operations, aiming at excellence in execution to meet 
rising expectations.

About Discover the World

Discover the World has earned a reputation as a leader in global travel 
distribution and its success in developing a worldwide network of 85 offices in 
more than 60 countries capable of exceptional representation performance is 
unmatched. With a portfolio of nearly 100 clients utilizing its sales, 
marketing and business process outsourcing services, Discover the World remains 
a dominant innovator for the travel industry. Hertz has been one of its clients 
for more than 26 years, growing together across Europe, Latin America and Asia. 
Discover's global account management and support team have made this a very 
successful partnership.

[1] https://amchamcambodia.net/wp-content/uploads/2019/04/Year_2018.pdf
 
[2] 
https://www.tourismlaos.org/files/files/Statistical%20Report%20on%20Tourism%20in%20Laos/ACKNOWLEDGEMENT%2020184-update.pdf

 
[3] 
https://dataplus.macaotourism.gov.mo/document/CHT/Report/GlobalIndicators/2019/1.%20Global%20Indicators%20%20Apr.pdf

 
[4] 
https://newsroom.mastercard.com/asia-pacific/files/2017/01/Mastercard-Future-of-Outbound-Travel-Report-2016-2021-Asia-Pacific1.pdf

 
SOURCE:  Hertz Asia Pacific Pte Ltd
Translations

Vietnamese