Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, November 01 2019 - 13:00
AsiaNet
Directly above Shibuya station - A new 47-storey landmark Shibuya Scramble Square Phase I (East Wing) opens today
TOKYO, Nov. 1, 2019 /PRNewswire-AsiaNet/ --

-SHIBUYA SKY, the highest vantage point in Shibuya, rising some 230m from the 
ground to deliver an unobstructed, 360 degree panoramic view of Tokyo's most 
famous landmarks. 
-The building already houses 213 businesses, including 7 newcomers to Japan and 
49 newcomers to Shibuya. 
-SHIBUYA QWS, an interactive business community space where individuals from 
diverse backgrounds come together and collaborate to invent new seeds of 
societal value, is also situated inside this facility. 

SHIBUYA SCRAMBLE SQUARE Co., Ltd. opens Shibuya Scramble Square Phase I (East), 
a large-scale multipurpose complex and, at 230 metres, the tallest building in 
Shibuya with 47 floors above ground, on Friday 1 November 2019.

Photo - https://photos.prnasia.com/prnh/20191030/2625185-1-a 
Caption:The exterior of Shibuya Scramble Square Phase I (East)

On opening day, numerous visitors formed a long queue, eagerly awaiting the 
opening of the new facility.

A ribbon-cutting ceremony on the ground floor kicked off the celebrations. The 
grand opening event itself then followed with a keynote speech given by Kensuke 
Horiuchi, the general manager of the building's Department of Commerce and 
Observatory (Sales II group). 

The developers behind the project have not only taken pride in the fact that 
the building is opening with 213 shops and restaurants already in operation 
from day one, including retailers that are setting up shop for the first time 
in Japan or the Shibuya area, but also in that the shops were already packed 
with customers seeking pre-sale items and merchandise that will only be 
available at Shibuya Scramble Square. The 2,500 square-meter SHIBUYA SKY, one 
of the biggest rooftop observatories in Japan, quickly proved highly popular 
with visitors who purchased advance tickets from the official website. They 
enjoyed the panoramic view from what is now the highest vantage point in 
Shibuya (some 230m above the street) as well as the observatory's interior, 
specially designed by the "Rhizomatiks design" section of Rhizomatiks, a 
world-class creator group. SHIBUYA QWS, an interactive business community space 
based on the concept of "an intersection of possibilities that question the 
world from Shibuya", where individuals from diverse backgrounds come together 
and collaborate to invent new seeds of societal value, opened the doors to even 
those who are not members and launched OPEN QWS, an event that aims to 
encourage more people to utilize this facility. 

The SHIBUYA SKY observation deck is located on the 14th, 45th, 46th and rooftop 
floors, while offices occupy the 17th to 45th floors. SHIBUYA QWS, an 
industrial exchange space, takes up the 15th floor, while the retail 
establishments span the basement 2 to the 14th floor. 

As one of Japan's largest rooftop observation facilities, the SHIBUYA SKY 
observation deck comprises three experiences: SKY GATE, a space that rises from 
the 14th to 45th floor, SKY STAGE, an observatory area on the rooftop, and SKY 
GALLERY, an indoor observation passageway on the 46th floor. Each space has a 
different role, together creating a continuous experience for the visitor, from 
the entrance to the exit. The rooftop observation area is notable for its 
architectural designs and a lineup of activities that give visitors an 
opportunity to completely immerse themselves in the 360 degree panoramic view 
of the city, including famous landmarks such as Mount Fuji and Tokyo 
Skytree(R). The indoor observation decks on the 14th, 45th and 46th floors are 
all-weather facilities where guests can enjoy what Shibuya has to offer. 

The 73,000 square meters of office space is a key feature of the new building, 
all of which is available for lease, with each floor averaging 2,900 square 
meters, one of the largest in the Shibuya area. The building's location 
directly above Shibuya station makes access highly convenient for shoppers, 
tourists and the offices' daily commuters alike.

The SHIBUYA QWS business interaction space, a facility for co-creating the 
future by bringing individuals from diverse backgrounds together to give birth 
to new ideas and projects of societal value, is available to any group based in 
Shibuya, regardless of the age of the members or the reason that has brought 
them together. Based on a communal concept that the building's operators have 
named Scramble Society, SHIBUYA QWS accelerates value-creating activities 
directed toward the future by leveraging the synergies that generally exist 
between groups and members of various professions, regardless of how different 
the groups or professions may appear at first glance. 

The retail segment of the building expects to soon be known as "the world's 
trendiest mall", and is home to 213 shops and restaurants including 7 newcomers 
to Japan, and 49 newcomers to Shibuya. With luxury brands that set the trend of 
modern values and select shops that have led Shibuya's street fashion scene, 
the building is, in all respects, a manifestation of the "trend and season". 
The restaurant floor is expected to quickly become the hub for the latest 
gastronomic styles and trends from all over the world. Foodies in search of the 
latest food experience will congregate on this restaurant floor that will be a 
progenitor of aspirations and ideals, and a fount from which new values, new 
ways and new styles in how to enjoy food will spring.

As a new SQUARE overlooking Shibuya Scramble Junction, a famous crossroads in 
Japan known all around the world, the building aspires to become a stage in 
central Shibuya where new movements and culture will be created. 

URL: https://www.shibuya-scramble-square.com

Photo - https://photos.prnasia.com/prnh/20191030/2625185-1-b 
Caption:The view from SHIBUYA SKY

SOURCE: Shibuya Scramble Square Co., Ltd.
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