Country for PR: China
Contributor: Xinhua News Agency
Tuesday, November 05 2019 - 12:09
AsiaNet
DeRUCCI, One of the Biggest Chinese Bedding Companies, Opens Its First Flagship Store in France
PARIS, Nov. 5, 2019 /Xinhua-AsiaNet/--

On November 1st, 2019, DeRUCCI, one of the biggest bedding companies in China, 
held the opening ceremony of its first flagship store in Paris, which is also 
the first flagship store in France. Wang Bingkun, president of DeRUCCI; Pierre 
Elmalek, president of Maison de la literie Group (MDL) in France; Maurice 
Barilone, chief designer of DeRUCCI; Shi Weiyi, general manager of DeRUCCI 
International Holdings Limited; and other 50 special invited customers of 
DeRUCCI from China attended the opening ceremony and witnessed this new journey 
of DeRUCCI's globalization.

The exhibition hall of this flagship store constituted with two floors, 
displaying the full range of DeRUCCI's products, including mattress, bed frame 
and sofa, etc. to create an atmosphere of home. Besides opening a flagship 
store in Paris, DeRUCCI also cooperated with MDL Group, one of the biggest 
mattress manufacturers in France, aiming to bring a new healthy sleep 
experiences to French people.

According to a spokesperson of DeRUCCI, DeRUCCI is an international Bedding 
company that focus on design, R&D, manufacture and sale of bedding products. 
DeRUCCI now has more than 4,000 international stores around the world, and its 
products are selling in 20 countries and regions, including Australia, China, 
Canada, Germany, Italy, New Zealand, and the USA.

Earlier this year on October 26th, DeRUCCI opened its 2,000-square-meter 
flagship store in Melbourne, Australia, which is also the largest DeRUCCI 
flagship store in the world, and received a very good respond by local 
consumers. 

In the future, DeRUCCI will continue to follow its mission of "Let people sleep 
better", and keep working on the research and development of healthy sleep 
system.

Source: DeRUCCI