Country for PR: United States
Contributor: PR Newswire New York
Tuesday, November 05 2019 - 06:01
AsiaNet
Connell delivers innovative products to customers with Geltor distribution agreement
SAN FRANCISCO, Nov. 5, 2019 /PRNewswire-AsiaNet/ --

- 100% animal-free collagen to revolutionize evolving international beauty 
markets 

Connell, a Wilbur-Ellis company and a leading marketer and distributor of 
specialty chemicals and ingredients in Asia-Pacific, announced today it is the 
exclusive distributor for Geltor, a biodesign company developing high-value 
designer proteins, starting with collagen. Its proteins are 100% animal- and 
GMO-free and are cultivated using a sustainable fermentation process. Geltor is 
headquartered in San Leandro, California.

Logo - https://mma.prnewswire.com/media/887002/Connell_Logo.jpg 

By partnering with the most innovative companies, Connell gives its customers a 
creative edge in new product development to help them drive market share and 
growth. Connell's comprehensive pipeline of breakthrough products, technical 
and supply chain solutions offers a superior customer experience and 
opportunities for collaborative innovation. With this distribution agreement, 
Connell introduces technology that will revolutionize the personal care market 
in Asia-Pacific. 

Because it is produced using a clean fermentation process with no animal 
inputs, Geltor's line of natural and premium collagens are the purest available 
on the market. Used in skin care formulations, it creates biocompatibility with 
human skin, while being produced both more sustainably and ethically than 
animal-sourced collagens. These versatile ingredients can be used in new ways 
to meet evolving customer needs, as in making halal products for the growing 
Muslim beauty market. Geltor received an enthusiastic reception at recent trade 
shows in Asia where consumers immediately recognized the superior quality of 
its product. 

"I am deeply impressed with Geltor's approach to innovation," said Azita Owlia, 
president and CEO of Connell. "It's intensely focused on solving customer 
problems, just like we do at Connell. We hold ourselves responsible for 
bringing our customers the latest innovations to help them meet the needs of 
their own customers. These days, sustainability is a top priority for 
consumers. Alliances with companies like Geltor help our customers stay on top 
of their game." 

"Geltor is thrilled to be partnering with a world-class distribution partner of 
Connell's caliber," said Alexander Lorestani, CEO and co-founder of Geltor. 
"The team's uncompromising commitment to excellence in all they do has been 
palpable from the start of our relationship. It's an honor to be working with 
Connell to bring the benefits of Geltor's ingredients to customers across the 
Asia-Pacific region." 

The agreement is expected to take effect immediately. For more information 
about Connell and Geltor, please visit connellworld.com and Geltor.com.

About Connell
Connell is a leading marketer and distributor of specialty chemicals and 
ingredients in Asia-Pacific. It brings outstanding insights and service to the 
life and industrial science markets, while promoting a broad range of leading 
global manufacturers, its own formulated products, as well as extensive 
technical, marketing and supply chain expertise through 48 offices in 18 
countries across Asia-Pacific and the United States. Connell is a Wilbur-Ellis 
company. For more information, please visit connellworld.com.

About the Wilbur-Ellis Companies 
Founded in 1921, the Wilbur-Ellis companies are leading international marketers 
and distributors of agricultural products, animal nutrition and specialty 
chemicals and ingredients. By developing strong relationships, making strategic 
market investments and capitalizing on new opportunities, the Wilbur-Ellis 
companies have continued to grow the business with sales now over $3.1 billion. 
For more information, please visit wilburellis.com.

About Geltor
Geltor is a biodesign company creating high-value, designer proteins, starting 
with collagen. Its proteins are 100% animal- and GMO-free, cultivated using a 
sustainable fermentation process. Geltor's designer collagen products provide 
unprecedented functionality and benefits for consumers, while producing less 
waste and consuming fewer natural resources than the traditional process 
sourced from animal byproducts. Geltor was founded in 2015 by Alexander 
Lorestani and Nick Ouzounov and is based in San Leandro, California. For more 
information, visit Geltor.com. 

SOURCE Connell

CONTACT: Alexandra Hendrickson, Connell, AlexandraHendrickson@connellworld.com, 
(415) 260-1902, Erin Kim, Geltor, erin@geltor.com, (415) 325-0964

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