Suning International officially signed an agreement with Italian Trade Agency 
(ITA) at the 2nd China International Import Expo (CIIE) to strengthen 
consumption upgrading and quality-enhancing of lifestyle, increasing the 
knowledge and raising the consumption of Authentic Italian products in China.

Two sides jointly announced the launch of a whole-new marketing campaign 
'Suning-ITA Authentic Italian Promotion 2019-2020'. The Suning-ITA Authentic 
Italian Promotion aims to raise awareness among Chinese customers about the 
quality of Italian products and to leverage upon the concept of Authenticity in 
order to increase the offering and the sales of Made in Italy products, as well 
as the export of such products to China.

The new agreement also allows Suning to plan to conduct a series of online and 
offline marketing campaigns to raise the awareness and grow the consumption of 
authentic Italian products in China, promoting better understanding of Italian 
products among Chinese consumers, and further broadening the concept of 
authenticity with goal to increase. 

ITA will support Suning to facilitate the sourcing of Authentic Italian 
products with marketing investment and to establish the Suning-Italy Retail 
Academy, a training program that aims to cultivate professional overseas buyers.

Following China's international trade strategy and the signing of Strategic 
Cooperation Agreement in March 2019 under the witness of President of China Mr. 
XI Jinping and Prime Minister of Italy Mr. Giuseppe Conte, Suning plans to 
introduce 150 Italian design, fashion and technology brands in 2019, including 
underwear brand La Perla, fashion brand O Bag and lighting brand Flos. Suning 
will also open 150 smart retail offline stores dedicated to overseas products 
and consumption experience across major Chinese cities over the next three 
years. It will also open an Italian Pavilion on online channels, offering 
Italian lifestyle and cultural experiences that support brand penetration in 
the domestic market. Besides, Carrefour China will play an important role for 
Suning International supply chain, and cooperate with ITA to bring more Italian 
food and beverages to Chinese market.

'China's market has a huge potential, no matter for high-end or tier-3 to 
tier-4 cities consumers. Suning will fully take advantages of omni-channel and 
multiple industrial layouts to increase sales' volume and brand awareness for 
Italian brands' said Zhang Jindong, Suning's Chairman. He also mentioned that 
Suning will continue to focus on the international development and business by 
full-scenario layouts and smart retail solutions.

During this expo, Suning International will strengthen the purchasing power on 
health, fashion, beauty and food products. Furthermore, Suning will open a 
high-end smart store in Shanghai in March 2020, becoming a gathering place for 
niche premium brands of design, fashion and technology, to continue empowering 
consumption upgrading and quality-enhancing of lifestyle. Besides, Suning 
International will provide interactive experiential consumption by the form of 
Suning high-end smart stores and Suning International divisions, fulfilling 
young consumers' pursuit for fashion and trend, to bring premium quality items 
and enhance the happiness for Chinese consumers.

As a leading smart retail company in China, Suning actively participates the 
CIIE and leverages its advantages of omni-channel, full-scenario and 
multi-business, as well as its strengths of insight into consumption and 
prediction of consumption trends based on technology and big data, to fully 
empower overseas brands and become a bridge for overseas brands to enter the 
Chinese market.

About Suning 

Founded in 1990, Suning is one of the leading commercial enterprises in China 
with two public companies in China and Japan. In 2019, Suning Holdings Group 
ranked as the top three brands among the top 500 non-state owned enterprises in 
China with annual revenues of RMB 602.5 billion (approximately EURO 77.24 
billion) and continued to top the list of Internet retailing category. Adhering 
to the enterprise mission of "Leading the Ecosystem across Industries by 
Creating Elite Quality of Life for All", Suning has strengthened and expanded 
its core business as retail through a corporate ecosystem comprised by multiple 
vertical industries, including commercial real estate, financial services and 
sports. Suning.com, the main subsidiary pioneering in online and offline 
retailing, has been listed in the Fortune Global 500 for three successive years 
from 2017 to 2019.

Photo - https://photos.prnasia.com/prnh/20191105/2632610-1 

SOURCE  Suning Holdings Group 

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   Caption: Suning International signed a new agreement with Italian Trade 
Agency