Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, November 07 2019 - 16:37
AsiaNet
Trip.com Group and TripAdvisor Announce Strategic Partnership
SHANGHAI and NEEDHAM, Mass., Nov. 7, 2019 /PRNewswire-AsiaNet/ --

Trip.com Group Limited (Nasdaq: TCOM) ("Trip.com Group", formerly known as 
Ctrip.com International Ltd. (Nasdaq: CTRP)) and TripAdvisor, Inc. (Nasdaq: 
TRIP) ("TripAdvisor") today announced a strategic partnership to expand global 
cooperation, including a joint venture, global content agreements and a 
governance agreement.

First, Ctrip Investment Holding Ltd., a subsidiary of Trip.com Group has 
entered into a joint venture with TripAdvisor's subsidiary TripAdvisor 
Singapore Private Limited. Trip.com Group will be the majority shareholder of 
the new joint venture entity and will contribute cash and market expertise. 
TripAdvisor will own 40% of the joint venture and will contribute a long-term 
exclusive brand and content license and other assets of its China business. 
Both companies have agreed to share inventories in travel categories at the 
joint venture level. The joint venture will operate globally as TripAdvisor 
China.

Second, Trip.com Group and TripAdvisor have entered into global content 
agreements providing for distribution of selected TripAdvisor content on major 
Trip.com Group brands, including Trip.com, Ctrip, Skyscanner and Qunar.  

Furthermore, Trip.com Group and TripAdvisor also entered into a Governance 
Agreement pursuant to which Trip.com Group will have a nomination right for one 
TripAdvisor, Inc. Board seat commencing upon the relevant regulatory bodies' 
approvals of the transaction. To maintain the Board seat, Trip.com Group shall 
acquire up to 6.95 million TripAdvisor shares or TripAdvisor shares valued at 
USD317.6 million through open market transactions within one year following 
regulatory approvals. TripAdvisor and its controlling shareholder Liberty 
TripAdvisor Holdings, Inc. ("LTRP") have separately agreed to provide Trip.com 
Group with certain information rights with respect to potential transactions 
for the sale of TripAdvisor Class B shares or LTRP Series B shares, 
respectively.

The broad strategic partnership pairs Trip.com Group's market leadership in 
travel booking capabilities and China travel market expertise with 
TripAdvisor's unique brand strength, rich global user-generated content, and 
points-of-interest database, as well as best-in-class in-destination supply. 
The strategic partnership marks an important step for Trip.com Group to realize 
its globalization vision with greater quality services, and for TripAdvisor to 
further strengthen its position as a global travel leader. 

"We are pleased to announce this strategic partnership with Trip.com Group to 
expand TripAdvisor's global reach and also help outbound Chinese travelers plan 
more meaningful trips," said Stephen Kaufer, president and chief executive 
officer, TripAdvisor. "China is one of the largest and fastest growing travel 
markets in the world. Trip.com Group, with its established brands and travel 
market leadership, is the perfect partner to help us achieve our long-term 
goals in the region."

"TripAdvisor is a leading global travel platform and an ideal partner for 
Trip.com Group," said Jane Sun, CEO of Trip.com Group. "As we expand our 
footprint overseas, it is important that we offer not only seamless access to 
global travel inventory, but also quality reviews, opinions and pictures 
generated by other fellow travelers. We are very excited about this strategic 
partnership, which will undoubtedly further enhance the travel experience for 
our customers worldwide."

About Trip.com Group

Trip.com Group Limited (Nasdaq: TCOM) is a leading one-stop travel service 
provider consisting of Trip.com, Ctrip, Skyscanner and Qunar. Across its 
platforms, Trip.com Group enables local partners and travelers around the world 
to make informed and cost-effective bookings for travel products and services, 
through aggregation of comprehensive travel-related information and resources, 
and an advanced transaction platform consisting of mobile apps, Internet 
websites, and 24/7 customer service centers. Founded in 1999 and listed on 
Nasdaq in 2003, Trip.com Group has become one of the largest travel companies 
in the world in terms of gross merchandise value.

Logo - https://photos.prnasia.com/prnh/20190626/2507570-1-LOGO?lang=0 

SOURCE: Trip.com Group Limited
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