Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, November 12 2019 - 01:58
AsiaNet
Habanos, S.A. Presents Its World Preview of the Romeo y Julieta Maravillas 8, an Exclusive Edition to Celebrate the Chinese New Year
HAVANA , November 11,2019 /PRNewswire-AsiaNet/ --

 - The Romeo y Julieta Maravillas 8 is the vitola selected by Habanos, S.A. to 
commemorate the 2020 Chinese Spring Festival

- Pacific Cigar Co. and Infifon HK Ltd. exclusive Habanos, S.A distributors, 
presents this new vitola on 13th and 14th of November in Hong Kong

Habanos, S.A. through its exclusive Asia distributors, Pacific Cigar Co. and 
Infifon HK Ltd., presents its new special production, Romeo y Julieta 
Maravillas 8 (55 ring gauge x 155 mm length), to commemorate the coming Chinese 
New Year. A vitola chosen exclusively to celebrate this event with a limited 
edition. 

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8646851-habanos-romeo-y-julieta-maravillas-8/.


This launch is released in a unique case designed exclusively for the occasion 
that features the special engraving of a rat, the next Chinese New Year's 
animal sign. This is an 8-unit box of Habanos made "Totalmente a Mano con Tripa 
Larga" - Totally by hand with Long Filler, after a careful selection of 
wrapper, filler and binder leaves from the Vuelta Abajo area, in the Pinar del 
Río region, considered to be the best tobacco-growing land in the world. Romeo 
y Julieta Maravillas 8, with its "vitola de galera" – factory name – 
"Maravillas No. 3," was used in a limited edition in 2012 under the Montecristo 
brand with a very warm welcome in international markets.

The presentation will take place at two different events on 13th and 14th of 
November at The Kerry Hotel in Hong Kong. On each day, the 120 guests attending 
will not only taste, first hand, this classic medium-strength Habano with a 
balanced and aromatic blend, but will also enjoy privileged views of the city's 
port. This hotel had already hosted a Habanos launch with the presentation of 
the Bolivar Soberano held last year. 

China is an expanding market for Habanos, S.A., since, during 2019, it has 
become the second most important market for the company, only behind Spain. 
This is a country that can boast of having 5 Cohiba Atmosphere venues and 5 La 
Casa del Habano stores (including mainland China, Hong Kong and Macao).

The Romeo y Julieta brand, born in 1875, takes its name from the literary 
tragedy of the same title by the English writer William Shakespeare. Winston 
Churchill was one of the brand's most devoted smokers and since his visit to 
Havana in 1946, his name has been used in some bands and the brand's best-known 
vitola was named after him: Romeo y Julieta Churchills.

The Pacific Cigar Company Limited (PCC) and Infifon HK Ltd. are the exclusive 
distributors for the Habanos, S.A. for Asia Region. Between both, have more 
than 50 retail stores across Asia Pacific and China, with 32 shops in the 
region, 2 shops in China, 2 shops in Canada and an additional 21 shops by its 
partners in Asia.

Photo - 
https://mma.prnewswire.com/media/1025918/Romeo_y_Julieta_Maravillas_8.jpg 


Contact: 
Burson Cohn & Wolfe: 
press.habanos@yr.com 
Carla Lladó, Tel: +34-669-54-69-09
Leyre Merino, Tel: +34-93-201-10-28


Source: HABANOS SA
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